Evaluation question 2

1. Question 2:- How effective is the combination of your main media product and ancillary texts? My choice was music video promo video which included. A cover for music video’s release as part of a digipack. And a magazine advertisement for the digipack. However I added extra by doing a concert poster and changed it from a magazine advert to a newspaper advert.

7. 100% of the audience I did this test on recognised the correct digipack, advert and poster that went with my music video! After this I also asked a few people to comment on what they thought. (The same ones that commented before in the target audience questionnaire). “ The reason I noticed that the packages related to each other was because they all had neon colours and looked like they belong to that particular music genre”. “ I also noticed the the text style was the same within the advert, digipack and poster”.

8. “ I thought the style and underground theme is what linked these packages together for me. Also after seeing the video and the blurring effect within it, I thought that it would relate to the to that particular digipack as that had blurring on it to”. “ What linked them all together for me was that compared to the other packages shown, the marketing package was the only one which didn’t look mainstream and glossey”. “ The only reason I joined them all together was by reading the information on the front. As it was made easy for me to see the title, name of artist and in some cases the little logo thing, thereby I looked at the other and which of them had the sames things and brought them all together”.

9. Feedback… After reviewing the comments made I think they all picked up most of the style guide points which created my house style. However they also picked up some new ones which I didn’t intend to originally happen, such as the text used in the poster digipack and advert. Also I realised that the logo for AVALAF was being referred to a lot to recognised a lot as the link between them all. Showing that it already working as a brand image. But I agree with all the comments made as they all read the package in the way I wanted it interpreted and read. However , these are all just opinions of the piece. A sit can still be read in different ways by many different audiences. As some audiences outside my target audience may not realise the connections between the different marketing formats I’ve created. There by making it not fact that the conventions of the pieces work to be coherent with each other. However I do believe that within my target audience the coherences is obvious and does work.