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@cranberry ANTIOXIDANTS FOR YOUR CONTENT
David A. McInnis, Founder david@cranberry.com 360-483-8441
Fund Your Crowdfund
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Agenda
• Introduction to Panelists
• Who is Cranberry and what do we do?
• Why are we doing the whole crowdfunding thing?
• What awardees get?
• How companies are selected?
• Other free services for promotion
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
We drive traffic to the content that
businesses and organizations create.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
“Content is no longer king,
its the kingdom.
— Lee Oden
Why Content?
Regardless of what type of
marketing tactics you use, content
marketing should be part of your
process, not something separate.
— Content Marketing Institute
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
What is a Gist?
A Content Gist provides the
reader with the gist of the
content being promoted.
The gist is written to appeal
to each of the four macro
temperaments.
The content gist is what
Cranberry distributes through
native ad units.
Cranberry helps advertisers
craft their perfect content gists.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
More than an image
and a short headline.
Cranberry Content Gist
provides a window into
the content for better
On Page
Engagement
Native Meets Content Marketing
& more qualified traffic.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Why Crowdfunding?
To help small
businesses tell their
stories.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Awardees Receive
• $1000 in marketing funds to be used at Cranberry.
• Access to our marketing team.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Selection
• Home stretch funding.
• We choose three awardees per month.
• Do you have traction?
• Is there enough time left in your campaign?
• Do we believe that you can deliver on your campaign?
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Other
Resources
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
Think of 5 Minute Webinars™ as
“TED” talks for everyone else. We give
presenters 5 minutes to tell their
stories.
Key Features
• Always free to presenters and
attendees. (This is a sponsored
service.)
• Cranberry hosts, produces and
promotes your 5 Minute
Webinar.
• Cranberry creates native ad
units to promote your 5 Minute
Webinar through our content
marketing platform, guaranteeing
an audience of over 50k people
• PowerPoint and Keynote
templates are provided for ease
of creating your presentation.
• Sponsorship opportunities are
available.
@cranberry ANTIOXIDANTS FOR YOUR CONTENT
cranberry.com/kickstarter

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Fund Your Crowdfund

  • 1. @cranberry ANTIOXIDANTS FOR YOUR CONTENT David A. McInnis, Founder david@cranberry.com 360-483-8441 Fund Your Crowdfund
  • 2. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Agenda • Introduction to Panelists • Who is Cranberry and what do we do? • Why are we doing the whole crowdfunding thing? • What awardees get? • How companies are selected? • Other free services for promotion
  • 3. @cranberry ANTIOXIDANTS FOR YOUR CONTENT We drive traffic to the content that businesses and organizations create.
  • 4. @cranberry ANTIOXIDANTS FOR YOUR CONTENT “Content is no longer king, its the kingdom. — Lee Oden Why Content? Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. — Content Marketing Institute
  • 5. @cranberry ANTIOXIDANTS FOR YOUR CONTENT What is a Gist? A Content Gist provides the reader with the gist of the content being promoted. The gist is written to appeal to each of the four macro temperaments. The content gist is what Cranberry distributes through native ad units. Cranberry helps advertisers craft their perfect content gists.
  • 6. @cranberry ANTIOXIDANTS FOR YOUR CONTENT More than an image and a short headline. Cranberry Content Gist provides a window into the content for better On Page Engagement Native Meets Content Marketing & more qualified traffic.
  • 7. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Why Crowdfunding? To help small businesses tell their stories.
  • 8. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Awardees Receive • $1000 in marketing funds to be used at Cranberry. • Access to our marketing team.
  • 9. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Selection • Home stretch funding. • We choose three awardees per month. • Do you have traction? • Is there enough time left in your campaign? • Do we believe that you can deliver on your campaign?
  • 10. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Other Resources
  • 11. @cranberry ANTIOXIDANTS FOR YOUR CONTENT Think of 5 Minute Webinars™ as “TED” talks for everyone else. We give presenters 5 minutes to tell their stories. Key Features • Always free to presenters and attendees. (This is a sponsored service.) • Cranberry hosts, produces and promotes your 5 Minute Webinar. • Cranberry creates native ad units to promote your 5 Minute Webinar through our content marketing platform, guaranteeing an audience of over 50k people • PowerPoint and Keynote templates are provided for ease of creating your presentation. • Sponsorship opportunities are available.
  • 12. @cranberry ANTIOXIDANTS FOR YOUR CONTENT cranberry.com/kickstarter

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