Online search has moved well beyond just Google. New and existing customers are searching for your products and services across a wildly expanding array of social media channels as well as legacy search platforms. Discover how you can leverage this trend to target, find and engage with new customers.

1. cranberry.com/5minutes #5minutes
This 5 Minute Webinar™ Sponsored By
Using Search 2.0 to Engage Customers
Online search has moved well beyond just Google
Presented by Bert TerHart and NextGenSEO

2. cranberry.com/5minutes #5minutes
WHAT IS
THE BIG IDEA?
Is search visibility
RELEVANT?
Search is the de facto
resource for EVERYTHING
You ‘Google it’. You search for that thing,
whatever it might be, ONLINE.
If you’re not on the first page, you’re effectively
invisible with respect to search.
What do you do when you need to know,
find, look, and/or buy?
The top 3 organic search results get
70% of ALL organic search volume.

3. 5 MINUTE FACT #1
YouTube is the 2nd largest search engine in the world. Facebook is making a
concerted effort to take over the #1 spot for watched videos online.
Your customers are looking for you, your product and services using video,
social media and Web 2.0 …
NUTS &
BOLTS Consumers are spending 15+ hours a week
researching on a mobile device. (Source: Google)
Being relevant with respect to search means you’re found everywhere your
customers are looking ...
Targeted, qualified traffic that is ready, willing, and able to buy exists. Just
ask your competitors…
GOOGLE NO LONGER OWNS THE SEARCH UNIVERSE
SEARCH RELEVANCY MEANS YOU’RE FOUND EVERYWHERE
TRAFFIC IS NOT THE PROBLEM… REACHING IT IS

4. WHY IT
MATTERS? If you CANNOT be found on the first page
for ANY search, you are IRRELEVANT
70% of ALL organic search volume is confined to the top 3 organic
search results. Fewer than 2 in 10 searches go beyond the first page.
70% of Search
YouTube is the 2nd largest search engine in the world and is closely
followed by a host of social media platforms and channels.
Video is #2
Buyer Intent
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Mobile search compromises more than 53% of ALL search volume. More importantly,
Mobile searches are 70% more likely to make a purchase decision.
5 MINUTE FACT #2
Search, especially MOBILE SEARCH, is the easiest way to reach
customers who are intent on purchasing.

5. Thank
You!
Thank
You!
JOIN US
Discover how search can grow your business and brand faster than
you thought possible.
Connect with me on LinkedIn:
http://my.linkedin.com/in/bertterhart
Schedule a free 45 minute consult to discover how
search can grow your business and brand faster
than you thought possible!
Discover how your competitors are stealing away
market share here: http://nextgenseo.com/apply
Next Steps
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