1. VENTURE LAB 2012
ValuEngrave
Team
Venture Lab 2012 - ValuEngrave Team

2. Value Proposition
 We offer Consulting and Counseling
services in areas such as Business Model
and Strategic Planning, Management of
Innovation, Finances, Alliance,
Comunications, Publicity, Social media and
other.
Venture Lab 2012 - ValuEngrave Team

3. Our Target Market
 Our target segment are Argentine nascent
entrepreneurs, Owner-Managers of new
business between 18-64 years old.
Venture Lab 2012 - ValuEngrave Team

4. Testing Value Proposition
 The desired goals were to estimate the
potential value and size of the Argentine
entrepreneurial market that needs
assistance in their business.
 A survey was taken among 16
entrepreneurs.
Venture Lab 2012 - ValuEngrave Team

5. Testing Value Proposition - Results
 44% of the survey respondents have
experience in previous ventures
Yes - 44%
No - 56%
Venture Lab 2012 - ValuEngrave Team

6. Testing Value Proposition - Results
Grade of maturity of their business How they run their business
Business Idea - 44% Alone - 38%
With a 2-5 member team - 63%
Prototype - 6%
Have sold their product - 50%
Venture Lab 2012 - ValuEngrave Team

7. Testing Value Proposition - Results
What do they consider that can help to improve their business?
Funding 50%
Professional
Advice
50%
94% of people believe in
get professional help is a good way
Contact
44%
to solve their business problems.
Networks
Customers 75%
Other 6%
0% 20% 40% 60% 80%
Venture Lab 2012 - ValuEngrave Team

8. Testing Value Proposition - Results
 How much are they willing to pay for
professional assistance?
80% Currency:
69%
70% ARS (Argentine pesos)
60%
50%
40%
30% 25%
20%
10% 6%
0%
0%
$0-$1000 $1001- $3001- $6000+
$3000 $6000
Venture Lab 2012 - ValuEngrave Team

9. Testing Value Proposition - Results
 Based on studies of the GEM (Global
Entrepreneurship Monitor) and official
Argentine statistics (year 2011):
– There is 5,365,420 entrepreneurs in Argentine.
Venture Lab 2012 - ValuEngrave Team

10. Testing Value Proposition - Results
Average value Market value
Segment Percentage Quantity
(ARS) (ARS)
0-1000 $ 500.00 69% 3,702,139.8 $ 1,851,069,900.00
1001-3000 $ 2,000.00 25% 1,341,355.0 $ 2,682,710,000.00
3001-6000 $ 4,500.00 0 0.0 $ 0.00
6000+ $ 6,001.00 6% 321,925.2 $ 1,931,873,125.20
Total: 100% 5,365,420 $ 6,465,653,025.20
6.465.653.025,20 ARS
Is the estimated market value for our services.
Venture Lab 2012 - ValuEngrave Team

11. Conclusions
 Many of the survey respondents neither have a business
plan, nor experience in strategic planning or marketing.
 They recognize the benefits of professional advice.
 Most of them agreed to pay a fee to obtain professional
assistance.
Venture Lab 2012 - ValuEngrave Team