Social Network Naming Conventions

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This presentation, from David Berkowitz of MarketersStudio.com, answers the following questions: 1) Are there naming conventions for top social networks? 2) How do those top networks share by share of traffic?

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WhatsIn AName: Social Network Naming Conventions David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz April 2009 facebook

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Types of Names of Social Networks Source: David Berkowitz, MarketersStudio.com

Social Networks Naming Convention by Share of Unique Visitors Source: David Berkowitz, MarketersStudio.com

Social Networks Naming Convention by Share of Traffic Source: David Berkowitz, MarketersStudio.com

Share of Naming in Review * Note: Values may not equal 100% due to rounding Source: David Berkowitz, MarketersStudio.com Network Type Share of Names Share of Uniques Share of Traffic Compound 36% 66% 88% Real Word 28% 19% 10% Made up Word 24% 10% 3% Based on Real Word 12% 3% 3%

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Social Network Naming Conventions

1. WhatsIn AName: Social Network Naming Conventions David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz April 2009 facebook

5. Types of Names of Social Networks Source: David Berkowitz, MarketersStudio.com

6. Social Networks Naming Convention by Share of Unique Visitors Source: David Berkowitz, MarketersStudio.com

7. Social Networks Naming Convention by Share of Traffic Source: David Berkowitz, MarketersStudio.com

8. Share of Naming in Review * Note: Values may not equal 100% due to rounding Source: David Berkowitz, MarketersStudio.com Network Type Share of Names Share of Uniques Share of Traffic Compound 36% 66% 88% Real Word 28% 19% 10% Made up Word 24% 10% 3% Based on Real Word 12% 3% 3%

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Social Network Naming Conventions

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