This presentation was developed to introduce small business owners to the world of brand publishing.
If "every company is a media company," every company may want a manual for making meaning (and dollars) with media.
8. Red Bull doesn’t bother to sell you a drink,
they sell what the drink does for you.
#lifestyle
#content
9. Content fuels brand experiences and helps create the right
conditions for customer interest and brand loyalty.
10. When your brand content is also the content
people seek, you’re golden.
11. Ted’s Montana Grill points to new Bison Finder
app to connect customers to their food source.
http://www.bisoncentral.com/news/new-app-eases-hunt-delicious-bison-meat
13. Chuck is great content.
If you're seeking attention, you are competing with Chuck. And Chuck's a handsome devil.
14. Make a human
connection.
Empowered shoppers have all the
pertinent "sales information" at their
fingertips today.
Yet, we continue to do business with the
people we like. So don't be afraid to inject
personality and life into your
communications.
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15. “The real fact of the matter is nobody reads ads, they
read what interests them, and sometimes it’s an ad.”
–Howard Luck Gossage