The document discusses how small businesses can benefit from using social media platforms to share content and stories about their brand. It recommends that businesses create blogs on platforms like Blogger and Twitter to engage customers and highlight their products, services, and events. By sharing compelling content across social media sites, businesses can increase awareness, drive sales, and build relationships with customers. The key is producing valuable, shareable content that represents the brand and encourages conversation.

1. Content for the Social Space : A Small Business Primer January 16, 2009 by David Burn Editor, AdPulp