SXinsight from south by southwest
interactive 2012

The following are insights fromSXSW
interactive 2012 shared via Twitter andaccompanied by images from my camera @DavidCrandall

SXSWinteractive | 2012

We are drowning in platforms.By
creating great content we arecreating a social media strategy. Joe Chernov tweeted by @CourtneyWalsh

If you want to scale
quickly,you MUST use paid media tweeted by @dhrosen

Don’t rely ontechnology tosolve yoursocial
strategytweeted by @chicklitter

Put ahuman faceon the brandtweeted
by @lorennoel

If you get a product
for free, you are not the customer. You are the inproduct The rancher isn’t business for the cattle. Eric Ries tweeted by @kkinnison

Most of the tools from
medieval times were extensions of the physical self.Tools now are extensions of the mental self. tweeted by @LatoyaPeterson

Mistake people make is trying
to duct-tape commerce onto an existing social experience, and this will fail. tweeted by @tmonhollon

We are prostitutingour human relationshipsfor
sales & marketing. tweeted by @paranoidroid

Need some startup ideas?Attack a
problem in a fundamentally different way,and attack inefficiencies.Tim O’Shaughnessy tweeted by @wplayford

Companies need to thinkabout distribution,not
just content creation.tweeted by @CoryOBrien

young people want to show
the world via social mediahow much they care and want to give back. tweeted by @urj

Followers don’t mean anythingRelationships built
through interactionsbased on context is how social works. tweeted by @matthixson

Stop trying to be the
next Twitter and start being the first you. Chris Taylortweeted by @ZenziPR

The internet of crap is
emerging Baratunde Thurston tweeted by @zsazsa

If you don’t support your
artists,the artists you like, then it’s a vote for the enemyBilly Corgan - for the robot class. tweeted by @afairweather

You build apps to inspire
and then the community takes overand do what they want and need it to be Matt Galligan tweeted by @tmonhollon

The companies that are notwilling
to let people failare not going to innovate. tweeted by @elysa

Marketers are really behind in
terms of tools & technology. Jennifer Land tweeted by @noyesjesse

Engineers don’t just build and
make things.We pave and enable the future of the human condition. tweeted by @petesena

theHoly GrailBeing able to marketto
the persona of onetweeted by @brentmbynum

Due to the nature of
capturing quotes from live events (not to mention Twitter itself)many of the speakers aren’t listed. If you know who made the quote please email me atdavid@brandsuperpower.comand I will update this presentation

@DavidCrandall presentation designer BrandSuperPower.com slideshare.net/davidcrandall