Using + social media = fail (smib)
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My Presentation from Social Media in Business at ebay/paypal in Richmond on Friday May 21, 2010.
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Using + social media = fail (smib)
- 1. Using + social media = fail Participation reveals real ROI for everyone involved David Cushman Ninety10group.com Twitter: @davidcushman FasterFuture.blogspot.com
- 2. The future isn’t digital
- 3. What’s the next tool?
- 4. What’s the next tool?
- 5. What’s the next tool?
- 6. What’s the next tool?
- 7. What’s the next tool?
- 11. Social + Media = change
- 15. May 24, 2010 THE STAGE Scale = audience = where the eyeballs have gone Message broadcast at audience
- 16. May 24, 2010 THE STAGE But in (social) networks the broadcast message doesn’t arrive
- 17. May 24, 2010 They aren’t looking at The Stage. They are looking at each other Scale = lots of communities of purpose = where the eyeballs are focused
- 20. May 24, 2010 Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage
- 21. May 24, 2010 And so it continues; the message evolving to survive. Or it dies out We share what we think is cool. That which we co-create, we embrace
- 22. May 24, 2010 They aren’t your groups they are theirs They aren’t your messages they are theirs Communication is not done to them, it is done by them
- 29. But it’s not just in the valley...
- 30. Making a dog’s dinner out of social media... Del Monte's participation in social media resulted in the co-creation, from R&D to successful market launch in stores, of a new pet food. They made a dog's dinner of it - in six weeks. (May 09)
- 31. Barking up the right tree
- 33. More pegs, more round, more often
- 34. Throw away your hammers; open your doors
- 37. 'A business that operates without a comment box, operates broken'
Notes de l'éditeur
- When the printing press arrived I daresay there were futurists and consultants of every hue (likely called diviners and astrologers back then) who predicted the future was all about paper – and big clanky printing presses. But it wasn’t – it was about the impact of new information flows and how people and society changed in response to this new freer, less church/state controlled flow of information Just as now, the future is not about the tools and the platforms we use to exchange information – it is about what changes as a result of their use – what we discover about ourselves It is self-organising.
- Only the best adapted survive.