Widgety Process: Users are the destination now

Widgety process David Cushman June 2008 FasterFuture.Blogspot.com How to treat the user as the destination with widgets, web apps, gadgets and desktop applications

Does your demographic do widgets? Stop here, or be prepared for low install numbers! What do you want to achieve? NO YES FasterFuture.Blogspot.com

Social Private desktop Gadgets What kind of widgets are they using? Personal expression Utility Blogs Other Social Networks Audience of individuals Communities of peers FasterFuture.Blogspot.com

If your demographic is using widgets… Which networks are popular with your demographic? Are rivals already there? Buy them (sponsor them) Beat them Launch elsewhere FasterFuture.Blogspot.com

Want to beat them or launch your own? For social widgets you need to balance : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Where publisher is them, not us! FasterFuture.Blogspot.com

Rapid iterations, rapid evolution to seek fit with purpose FasterFuture.Blogspot.com Do rapid a/b testing Adjust to promote success of objective Measure against Original objective Central knowledge management shares with all parties Feedback to central knowledge management

Tactical Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com

Tactical Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com

Sources ,[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FasterFuture.Blogspot.com

Widgety Process: Users are the destination now

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Widgety Process: Users are the destination now