Presentation to Digital Signage Association members and prospects at the Digital Signage Expo on February 24, 2009.

1. Membership Meeting
February 24, 2009

2. Introductions

3. Purpose
To accelerate the growth and
advance the excellence of digital
signage deployments worldwide

4. Objectives
1. To promote the effective uses of digital signage
solutions
2. To be the voice of the digital signage industry
3. To inform members of important developments
4. To help user members find solutions to their
problems and improve ROI in digital signage
solutions
5. To create market awareness of vendor members
and provide them with business opportunities,
contacts and resources
6. To help members operate their businesses more
profitably with growth and diminished risk and cost
7. To increase public acceptance of digital signage
solutions

5. It’s been a busy year…
• Developed Operating Rules
• Elected first officers
• Established LinkedIn Group
• Committees established
• Speaking opportunities
• Publications
• Webinars
• Strategic partnerships

6. Membership numbers
Jan-08 Jan-09 Change
Users 3 86 +83
Vendors 30 101 +71
Network Operators - 9 +9
Integrators/Pro AV - 2 +2
Agencies/Brands - 1 +1
Associates - 5 +5
Individuals 3 34 +31
TOTAL 36 238 +202

7. Membership growth

8. *projected/goal

9. Asia & Pacific
- 17 (6%)
EMEA - 18
Mex/Carib/C. (8%)
& S. America -
8 (3%)
US/Canada -
205 (83%)

10. Publicity

11. Publicity
• 12-page supplement distributed within USA TODAY
• 750,000 copies; over 2.3 million readers
• Foreword by DSA
• Edited by Lyle Bunn
• Publication date: March 20

12. Speaking opportunities

13. Speakers bureau
• Formalizing what we already do informally – connect
our members who are willing to speak with
organizations seeking speakers, including:
• Trade shows
• Conferences
• Courses
• Vertical industry meetings
• Webinars
• Legislative hearings

14. Member-submitted content

15. Member-submitted content
79% by
members!

16. Strategic partnerships & outreach

17. Sales leads

18. Publications
• Retail Digital Signage
ROI: Finding the break-
even point
• Launched May 12
• Member price: $99
• Non-member price:
$199

19. Publications
• Data Security &
Privacy
• Launched July 8
• Member price: $319
• Non-member price:
$399

20. Publications
• Restaurant Digital
Signage ROI:
Finding the break-
even point
• Launched Sept. 5
• Member price: $99
• Non-member price:
$199

21. Publications
• Digital Signage Software
Comparison Guide
• Member price: $299
• Non-member price: $399

23. 2009 goals and plans
1. Conduct at least 2 webinars
2. Launch speakers bureau
3. Publish 4 Deployer Quarterly newsletters
4. Establish 3 research company partnerships
5. Establish User Council
6. Appoint 5 users to Advisory Board
7. Hold 2 advisory board meetings
8. Hold user-only session, membership meeting and reception at DSE
9. Launch new website
10. Have at least 4 active committees
11. Publish 3 additional content best practice documents
12. Add net 6 Vendors & 2 sponsors to Advisory Board
13. Publish major digital signage report
14. Association partner recognition at 15 events

24. Coming Summer 2009:
DSA Web site 2.0

25. Digital Technology Alliance

27. • Webinar on Content Best Practices
• 860 Registered from 68 Countries
• 455 Attendees From 33 Countries
• 105 On Demand Viewers (still counting)
• 560 TOTAL REACH
• Over 500 signed up for DSA newsletter
•Thanks to:
• Keith Kelsen, MediaTile
• Michael Chase – St Joseph/Alchemy
•Nancy Radermecher – John Ryan
Content Best Practices Committee Report

28. • What’s next?
• Creating 3 Sub-committees for Content Best Practices
•Point of Sale
•Point of Wait
•Point of Transit
• New Webinar March - More Depth
• New White Paper Focused on Content for Type of Network
Delivery June for InfoComm
Content Best Practices Committee Report

29. • What’s next?
• Creating 3 Sub-committees for Content Best Practices
•Point of Sale
•Point of Wait
•Point of Transit
• New Webinar March - More Depth
• New White Paper Focused on Content for Type of Network
Delivery June for InfoComm
Content Best Practices Committee Report

30. Questions?

31. Thank you
Please join us next door
for a reception