How companies are championing their brands in the digital age.

1. How do companies champion their brands in this digital age?

13. openness collaboration vulnerability authenticity transparency empowerment crowd-sourcing conversation trust philanthropy social media human voice

35. $143 million from 1999-2009 $33 million in 2009 $ZERO in 2010

42. openness collaboration vulnerability authenticity transparency empowerment crowd-sourcing conversation trust philanthropy social media human voice