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The Seven Pitfalls of Not Being Ready for Digital Transformation

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The Seven Pitfalls of Not Being Ready for Digital Transformation Making Information Pay May 6, 2010 David R. Guenette Senior Analyst The Gilbane Group, a Division of Outsell, Inc.
About the Gilbane Group ,[object Object],[object Object],[object Object],[object Object],[object Object]
About our Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Blueprint” Study ,[object Object],[object Object],[object Object],[object Object]
What are the seven essential processes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These processes are recursive, complex… ,[object Object]
Many publishers are not “digital ready” ,[object Object],[object Object],[object Object]
What happens if you are not “digital ready”? ,[object Object],[object Object],[object Object]
Planning… ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in planning… ,[object Object],[object Object],[object Object],[object Object]
Editorial and production … ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in editorial and production … ,[object Object],[object Object]
Rights and royalties … ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in rights and royalties … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manufacturing process… ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in manufacturing… ,[object Object],[object Object],[object Object],[object Object]
Promotion and marketing process… ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in promotion and marketing … ,[object Object],[object Object],[object Object],[object Object]
Sales and licensing process… ,[object Object],[object Object],[object Object],[object Object]
Digital transformation in s ales and licensing… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution and fulfillment processes… ,[object Object],[object Object],[object Object]
Digital transformation in distribution and fulfillment … ,[object Object],[object Object]
Digital Transformation and the Points of No Return ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And Take the Blueprint Survey! ,[object Object],[object Object],[object Object]
David R. Guenette The Gilbane Group, a Division of Outsell, Inc. Cambridge, MA [email_address] www. gilbane .com/xml www.twitter.com/ billtrippe 617-497-9443, ext 219

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Making Information Pay

  • 1. The Seven Pitfalls of Not Being Ready for Digital Transformation Making Information Pay May 6, 2010 David R. Guenette Senior Analyst The Gilbane Group, a Division of Outsell, Inc.
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  • 25. David R. Guenette The Gilbane Group, a Division of Outsell, Inc. Cambridge, MA [email_address] www. gilbane .com/xml www.twitter.com/ billtrippe 617-497-9443, ext 219