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Program
Layman’s talk
Committee comes
and grills me
Committee 

retreats
Ceremony
Reception
downstairs
10:00
10:15

11:00

~11:15
~11:30— 

12:30

Entities of Interest
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Object of study
Entities of Interest
Discovery in Digital Traces
Object of study
Task
Entities of Interest
Discovery in Digital Traces
Object of study
Task Domain
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
• Gain new insights/discover new information
Entities of Interest
Discovery in Digital Traces
• Gain new insights/discover new information
• Answer questions: Who was involved? What
happened? Where, when and why did it
happen?
Entities of Interest
Discovery in Digital Traces
• Gain new insights/discover new information
• Answer questions: Who was involved? What
happened? Where, when and why did it
happen?
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
Entities of Interest
Discovery in Digital Traces
• “Things with distinct and independent
existence”
Entities of Interest
Discovery in Digital Traces
• “Things with distinct and independent
existence”
• Real-world entities central to answering 5
W’s.
Entities of Interest
Discovery in Digital Traces
• “Things with distinct and independent
existence”
• Real-world entities central to answering 5
W’s.
Entities of Interest
Discovery in Digital Traces
• “Things with distinct and independent
existence”
• Real-world entities central to answering 5
W’s.
Challenges
Challenges
• Language is “noisy”
Challenges
• Language is “noisy”
• “Big Data”
Methods
Methods
• Information Retrieval
Methods
• Information Retrieval
• Searching & finding things
Methods
• Information Retrieval
• Searching & finding things
• Natural Language Processing
Methods
• Information Retrieval
• Searching & finding things
• Natural Language Processing
• (automated) ’understanding’ of language
Methods
• Information Retrieval
• Searching & finding things
• Natural Language Processing
• (automated) ’understanding’ of language
• Machine Learning
Methods
• Information Retrieval
• Searching & finding things
• Natural Language Processing
• (automated) ’understanding’ of language
• Machine Learning
• Using programs that ‘learn’ to do something
Two types of 

Entities of Interest
Two types of 

Entities of Interest
Part 1: Entities in digital traces
Two types of 

Entities of Interest
Part 1: Entities in digital traces
• Content/data
Two types of 

Entities of Interest
Part 1: Entities in digital traces
• Content/data
Part 2: Entities that produce digital traces
Two types of 

Entities of Interest
Part 1: Entities in digital traces
• Content/data
Part 2: Entities that produce digital traces
• Context/metadata
Part I
Part 1: Entities in digital traces
Part I
Part 1: Emerging Entities in digital traces
First mention
Wikipedia Page CreatedFirst mention
Wikipedia Page CreatedFirst mention
Are there common temporal patterns in
how entities emerge in online text streams?
Wikipedia Page CreatedFirst mention
Are there common temporal patterns in
how entities emerge in online text streams?Yes!
Can we leverage prior knowledge of entities
to bootstrap the discovery of new entities?
Can we leverage prior knowledge of entities
to bootstrap the discovery of new entities?
Yes!
*****
*****
Can we leverage collective intelligence to
construct entity representations for in-
creased retrieval effectiveness of entities
of interest?
*****
Can we leverage collective intelligence to
construct entity representations for in-
creased retrieval effectiveness of entities
of interest?
Yes!
Part II
Entities of Interest: Producers of digital traces
Part II
Entities of Interest: Producers of digital traces
Aim: Study and predict real-world activity from
digital traces
Part II
Entities of Interest: Producers of digital traces
Aim: Study and predict real-world activity from
digital traces
Two case-studies
d.p.graus@uva.nl z.ren@uva.nl
derijke@uva.nl
d.p.graus@uva.nl z.ren@uva.nl
derijke@uva.nl
d.p.graus@uva.nl z.ren@uva.nl
derijke@uva.nl
Can we predict email communication
through modeling email content and
communication graph properties?
d.p.graus@uva.nl z.ren@uva.nl
derijke@uva.nl
Can we predict email communication
through modeling email content and
communication graph properties?
Yes!
Creation times Notification times
Creation times Notification times
Creation times Notification times
Creation times Notification times
Can we identify patterns in the times at
which people create reminders, and, via
notification times, when the associated
tasks are to be executed?
Creation times Notification times
Creation times Notification times
Can we identify patterns in the times at
which people create reminders, and, via
notification times, when the associated
tasks are to be executed?
Yes!
In Summary
• Part 1:

We propose methods for analyzing, predicting,
and retrieving emerging entities
• Part 2:

We propose methods for predicting future
activity by leveraging digital traces.
Program
Committee comes
and grills me
Committee 

retreats
Ceremony
Reception
downstairs
10:15

11:00

~11:15
~11:30— 

12:30


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Layman's Talk: Entities of Interest --- Discovery in Digital Traces