Presentation by Xavier Helgesen

1. Thursday, September 12, 13

2. 0%
20%
40%
60%
80%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Adoption in Africa: Mobile vs. Solar
Mobile Phones Solar
Pre-Paid Mobile
Introduced
Thursday, September 12, 13

3. Why Mobile, not Solar?
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4. Risk.
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5. Technical Risk
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6. Financial Risk
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7. Solution: Solar
as a Service
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8. Pre-paid Solar
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9. Enabled by Mobile Networks
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10. Affordable for All with No Risk.
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11. Customer get 50 times
more light for less.
$0
$1.95
$3.90
$5.85
$7.80
$7.77
$7.25
Kerosene Spend Today
Off.Grid:Electric (Actual)
Average Revenue Per User Per Month
Kerosene Spend Today
Off.Grid:Electric (Actual)
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12. Affordable for All with No Risk.
Local Faces. Aspirational Global Brand.
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13. We sell Africa’s #1
aspiration: modern lighting.
0%
10%
20%
30%
40%
32%
11%
15%
9%
7% 7%
19%
What is your highest priority to improve your home?
Better Lighting
Connect to Grid
Access to Water
Increase Home Size
Improve Structure
Improve Furniture
Other
From IFC Survey of 1,000 Tanzanian Households
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14. Technology that Just Works.
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15. Automated by Software
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16. Smart
Distribution.
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17. Delivers to Local Small Businesses.
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18. Last Mile
Distribution.
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19. Last Mule
Distribution.
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20. African Rooftop = Investible Asset
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21. Thank you.
info@offgrid-electric.com
Thursday, September 12, 13