1. flickr.com/photos/7amanito/3039338366/
Social
Media
Strategy
& Goals
david lee king | topeka & shawnee county public library | davidleeking.com

3. gotta
start
#1

4. “There is no
instruction manual”

5. just start

6. just start
Edmonton
Skokie
Topeka

7. start
small
flickr.com/photos/jdhancock/3760104591/

8. start smart
flickr.com/photos/jakecaptive/3205277810/

9. strategic
planning
& goals
#2

10. your plans
will change

11. flickr.com/photos/ramdac/373881476/

12. flickr.com/photos/sockrotation/4039832775/
what goals?

13. flickr.com/photos/jonmcgovern/2698412919/
develop some
evil plans!

14. flickr.com/photos/loop_oh/5454534736/

15. set the
direction
flickr.com/photos/nicholas_t/2222229134/

16. big goal:
connect with
your patrons!
flickr.com/photos/sanjoselibrary/2800670513/

17. define your
audience
#3

18. personas
flickr.com/photos/mdxinteractiondesign/2961879717/

20. go where
flickr.com/photos/beavis/2425374221/
people gather

21. sustain
it!
#4

22. flickr.com/photos/markjsebastian/1264424156/
who does the work?

23. let staff own it
flickr.com/photos/wolflawlibrary/3636067822/

24. the process
3 ways
flickr.com/photos/cayusa/431036565/

25. the process
3 ways
flickr.com/photos/cayusa/431036565/

26. the process
3 ways
flickr.com/photos/cayusa/431036565/

27. the process
3 ways
flickr.com/photos/cayusa/431036565/

28. flickr.com/photos/transkamp/54371294/