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Social Media Strategy & Goals

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David King
David King

Social media - fun to do, hard for organizations to do successfully without creating strategy and goals for each tool. This presentation discusses how 7 libraries create strategy and goals for their social media sites.

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flickr.com/photos/7amanito/3039338366/ Social Media Strategy & Goals david lee king | topeka & shawnee county public library | davidleeking.com
gotta start #1
“There is no instruction manual”
just start
just start Edmonton Skokie Topeka
start small flickr.com/photos/jdhancock/3760104591/
start smart flickr.com/photos/jakecaptive/3205277810/
strategic planning & goals #2
your plans will change
flickr.com/photos/ramdac/373881476/
flickr.com/photos/sockrotation/4039832775/ what goals?
flickr.com/photos/jonmcgovern/2698412919/ develop some evil plans!
flickr.com/photos/loop_oh/5454534736/
set the direction flickr.com/photos/nicholas_t/2222229134/
big goal: connect with your patrons! flickr.com/photos/sanjoselibrary/2800670513/
define your audience #3
personas flickr.com/photos/mdxinteractiondesign/2961879717/
go where flickr.com/photos/beavis/2425374221/ people gather
sustain it! #4
flickr.com/photos/markjsebastian/1264424156/ who does the work?
let staff own it flickr.com/photos/wolflawlibrary/3636067822/
the process 3 ways flickr.com/photos/cayusa/431036565/
the process 3 ways flickr.com/photos/cayusa/431036565/
the process 3 ways flickr.com/photos/cayusa/431036565/
the process 3 ways flickr.com/photos/cayusa/431036565/
flickr.com/photos/transkamp/54371294/

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Social Media Strategy & Goals