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Social Media Strategy & Goals

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David King
David King

Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

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flickr.com/photos/7amanito/3039338366/ Social Media Strategy & Goals david lee king | topeka & shawnee county public library | davidleeking.com
gotta start #1
“There is no instruction manual”
just start
just start Edmonton Skokie Topeka
start small flickr.com/photos/jdhancock/3760104591/
start smart flickr.com/photos/jakecaptive/3205277810/
gotta have strategy & goals #2
your plans will change
flickr.com/photos/ramdac/373881476/
flickr.com/photos/sockrotation/4039832775/ what goals?
flickr.com/photos/jonmcgovern/2698412919/ develop some evil plans!
flickr.com/photos/loop_oh/5454534736/
set the direction flickr.com/photos/nicholas_t/2222229134/
big goal: connect with your patrons! flickr.com/photos/sanjoselibrary/2800670513/
gotta define your audience #3
personas flickr.com/photos/mdxinteractiondesign/2961879717/
go where flickr.com/photos/beavis/2425374221/ people gather
gotta sustain it! #4
flickr.com/photos/markjsebastian/1264424156/ who does the work?
let staff own it flickr.com/photos/wolflawlibrary/3636067822/
the process 1 person flickr.com/photos/cayusa/431036565/
the process larger team flickr.com/photos/cayusa/431036565/
the process Topeka flickr.com/photos/cayusa/431036565/
flickr.com/photos/transkamp/54371294/
Thank You! davidleeking.com

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