The document discusses how Ditto, a computer vision company, analyzes photos on social media platforms like Twitter, Instagram, and Tumblr to provide insights about consumer brand engagement. Ditto found that Jack Daniels and Jim Beam are two of the most commonly depicted liquor brands in photos online, with Jack Daniels receiving more photo shares and impressions than other brands. Ditto's analysis allows marketers to better understand how customers engage with their products in authentic settings and compare their brand's social media presence to competitors.

1. Visual Search for Social
Comparing liquor brands
in social media photos
November 2014

2. Photos capture what people are most passionate about
…but 85% of photos with liquor brands have no text reference
NO REFERENCE TO
Smirnoff
NO REFERENCE TO
Baileys
NO REFERENCE TO
Jack Daniels

3. Now marketers can use computer vision to
see their hidden pictures

4. Ditto analyzes Twitter, Instagram and Tumblr photos
for thousands of products, including liquor brands:
PHOTOSHARE

5. We found Jack Daniels at the table and on t-shirts
Jim Beam was often in the kitchen
Jack Daniels Jim Beam
Ditto enables filtering by geography, date, social platform and custom tags.
Photos may also be sorted by recency, popularity, smiles, groups and logo size.

6. In the kitchen, cooks proudly shared Jim Beam as a
secret ingredient in holiday pies

7. Jack Daniels dominated other liquor brands
peaking at 25 million impressions per week

8. Jack Daniels led photo retweets,
over 6X Jim Beam and 6X Smirnoff Ice

9. Jim Beam appeared more in Europe and the Northeast US.
Jack Daniels is stronger in South America.
Jack Daniels Jim Beam

10. Ditto clients can now download the database 230,000+ people
with liquor in their photos for better ad-targeting

11. Ditto provides an early warning system
to identify brand hacks, before they go viral

12. Top 10 ways marketers are using social photos
1. See how customer actually use products in-the-wild
2. Tag photos for marketing insights and trends
3. Reuse photos with permission
4. Compare share of visual-voice versus competitors
5. Discover affinities for other brands
6. Refine customer personas
7. Track the geographic footprint of products and brands
8. Understand sentiment in photos (with facial expressions)
9. Spot brand-hacks to safeguard your brand
10. Download a list of customers (or competitor’s customers) for ad targeting
11.

13. See how your brand appears in real-time NOW
at streamditto.com

14. Visual Search for Social
Test drive Ditto now with six sample brands:
StartDitto.com
Request a live demo
Contact info@ditto.us.com