Enchanted Objects TEDx Berkeley 2.19

1. Enchanted Objects
@DavidRose

2. What’s next?

3. Disney

5. <shoes>

8. Enchantment
creates the right
affordances
Ambient Umbrella

9. So,which objects should we enchant?

10. Study the history of the future

11. Primal wishes are revealed
through narratives you know
(it’s a psychology problem)

12. Enchanted Objects
1 2 3
Omniscience Communication Protection
4 5 6
Health Teleportation Expression

13. Enchanted Objects
1
Omniscience

14. The desire to know...

15. A single pixel browser

16. Orb

17. Knowing, without thinking about knowing
Stage 1: Stage 2:
Pre-attentive Late
Processing Processing
• Rapid parallel • Slower serial processing
• Feature extraction • Emphasis on symbols
• Involuntary • Volitional

18. Fishing

19. Fishing

20. Fishing

21. Fishing

22. Fishing

24. Enchanted Objects
2
Communication

26. Bond’s Pen
Dick tracy’s watch

28. Presence objects: LumiTouch (from MIT) communicates via squeeze sensors and light

29. Enchanted Objects

30. Enchanted Objects
3
Protection

35. Enchanted Objects
4
Health

36. Fountain of Youth

38. z
Dramatically improving medication
adherence through smart packaging,
reminders, reports, and rewards.

40. 40

41. Every month you and your physician receive a
printed progress report.

42. This is what poor-adherence looks like...
Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken

43. This is what adherence looks like with GlowCaps
Over 98% of doses taken over 6 months

44. Vitality BlisterPack

45. Vitality Watch

46. Spirometer Kazoo
• Makes spirometry fun using sound and
projection
• Spirograph projection shows visual
feedback to anticipate an asthma attack
• Wireless connection to the web permits
realtime data analysis and graphing on
smart phone.

47. Pepper projector
• Dispenses salt and grinds pepper
• 360 degree camera uploads images
to offshore nutritionist for realtime
analysis
• Mini-projector displays information
adjacent to each item: calories
against a budget, ecological footprint,
transportation modality.
• Press the “i” for more information.

48. Enchanted Objects
5
Teleportation

50. Jetson

54. Ambient Bus Pole
ambient

55. Enchanted Objects
6
Expression

58. Mindstorms

60. IO Brush

61. Guitar Hero

62. Enchanted Objects
1 2 3
Omniscience Communication Protection
4 5 6
Health Teleportation Expression

63. Use Enchanted Objects for:
* UX simplicity
* glanceability
* brand presence

64. Objects are avatars for services

65. levels of enchantment
story-ification
gamification
socialization
personalization
augmentation

66. So,which objects should we enchant?

67. Enchanted Objects
@DavidRose