Content marketing is a subset of inbound marketing, but what is it exactly and how do you do it. We think of Content Marketing as made up of four core disciplines - Content, Social, Search and Outreach.
This presentation, delivered at the Social Media Tulsa conference, explains the content marketing framework that we use at BigWing Interactive to deliver on more than 10,000 hours of content marketing for clients to date.
The first half of the presentation explains how to think like a content marketer and use all of the inbound marketing tactics at your disposal. The second half shows a dozen real-life case study of content marketing tactics we used explained through this lens, including real results pulled from analytics.