1. “Sell More Products,
Keep More Profits”
BY DAVID ROTHWELL
DIRECTOR, ROTHWELL MEDIA LTD.
AdWords PPC Services for
e-Commerce Merchants

2. About You
We help e-Commerce
merchants to sell their
physical and digital
products online for
more profit

3. About Me
I'm the author of the Amazon
best-seller "The AdWords Bible
for e-Commerce - Sell More
Products, Keep More Profit".

4. Commission-Only in Arrears, No
Fixed Monthly Fees in Advance
We are currently accepting
applications to partner with
selected e-Commerce merchants
on a commission-only, profit share
basis

5. Our Goal
Our goal is to become the
Pay per Click Agency of
choice for e-Commerce
merchants world-wide

6. Corporate Background
 I'm the former European Information
Services Manager for a multinational
supplier of yield-management
systems to the semiconductor
industry including
IBM
Intel
Infineon

7. Corporate Background
 Responsible for hiring and managing
a support team of 5 with
an annual budget of $1.5m
11 sites in 5 countries
470 employees

8. 10 Years in AdWords
 Following the dotcom crash I founded an
international AdWords Marketing Agency
 Since 2005 has been responsible for
£24m / $38m Client spend
over 1.8m sales and leads

9. AdWords Conference Speaker
 I have been a guest
speaker at marketing
conferences in
London
Chicago
New York
Maui Hawaii

10. Perry Marshall:
 “This is the world standard in Pay Per Click advertising
and will be for the foreseeable future”
Perry Marshall, Author
Ultimate Guide to Google AdWords
80/20 Sales and Marketing

11. Ken McCarthy
 “a major contribution to the AdWords
literature“
 Ken McCarthy, Founder The System
Seminar

12. Contributing Author
 I have contributed to:
"AdWords for Dummies"
Jacobson and McDonald, 2012
"Ultimate Guide to Google
AdWords“
Marshall, Rhodes, Todd, 2014

13. Commission-Only Management
 Since 2011, I have been working with
Clients on a profit share, commission-only
basis, paid in arrears
 Rather than a fixed monthly fee or
percentage of ad spend, favoured by
most agencies, paid in advance

14. Profit-Share Commission
 Since 2013, this has been based on a
percentage of actual campaign sales
revenues targeted by Return on Ad
Spend.

15. Target ROAS 500% - 1,000%
 Clients typically see a ROAS of 500% - 1,000% or
greater
 $1.00 in AdWords cost = $5.00 - $10.00 sales revenue
Below ROAS = 1,170% (11.7)
$1.00 AdWords = $11.70 sales revenue

16. Best Selling Amazon Author
 In 2014 I published my book "The
AdWords Bible for e-Commerce" on
Amazon based on actual Client
data
Over 400 pages
Discover the Clicks, Customers,
Cashflow® System for your business

17. "Show Me the Money"
For every $1.00 you spend on
AdWords, do you know how
many $ you get back?

18. The big problem
 Many e-Commerce merchants buy clicks
on Google and sell their products
 But they are still going broke
 Often without even realising it

19. “AdWords Doesn’t Work!”
 Then they say "AdWords doesn't work“
 What they really mean is that they
couldn't make AdWords work for their
unique business.

20. Spend More, Not Less
If you're trying to spend less on
AdWords instead of more,
you're not doing it right
Your campaigns are a cost
center and not a profit center

21. No More Excuses
There's simply no excuses any
longer for e-Commerce
merchants not to run their
campaigns at profit, with
unlimited daily budgets

22. In-source, or Out-source?
Should you invest the time and
money in learning how to do it for
yourself, or instead run the risk of
hiring an agency to do it for you?
We've solved this problem - so
you don't have to

23. "Clicks, Customers, Cashflow"
In 2013 I discovered the Clicks,
Customers, Cashflow System
Completely changed the way
campaigns are managed based on their
profitability (ROAS) and not cost per sale
(CPA)

24. Profit-Driven Marketing
In 2014, even Google started to publish
their "Think with Google" insights into the
new profit-driven marketing approach
We had already been doing it for a year

25. Maxed Out Campaigns
This approach begins with profitable
campaigns as the goal
“Begin with the end in mind” (Covey)
Then remove all constraints to max them
out at a target Return on Ad Spend

26. Campaigns as Profit Centers
Once your campaigns are profit centers,
the barrier is no longer the budget
It’s then how many profitable clicks you
can actually buy from an online
audience which is not infinite

27. CLICKS - "Buying the Right Clicks"
 We all need clicks
 We only show your products
to the right people
on the right device
at the right time
in the right location
for the right price

28. CUSTOMERS - "Clicks are for Show,
but Customers are for Dough"
We track your campaign conversions
to actual sales revenue

29. CASHFLOW - "Show Me the Money"
We show you
what you spend
what you earn
and what you keep

30. DIY or Done for You
 We can teach and support you if you
want to do it for yourself
 Or do it for you on a profit share basis with
no contractual commitments
Selected Partners
By Application

31. You Get Paid First
We want the same as you
More sales, more revenue, more profit
because that's how we get paid too

32. The AdWords Game Keeps
Changing – are You Keeping Up?
 AdWords is a Game
Of Identity and Numbers
 Whenever Google introduce something
new, we're ready to use it for you if it can
help grow your online business

33. “Maxed Out at the Bank of
AdWords”
 And when we've maxed you out on
Google AdWords, we can take you into
 Bing ads
 Amazon ads
 and the recently announced Facebook
Product Ads

34. Data Meets Psychology
Because I am an engineer who
also loves the written word, I
became fascinated by Google
AdWords because it lies at the
intersection of data and human
psychology

35. Decide with Data
I believe that data should drive all
business decisions about online
marketing, and not uninformed
opinion

36. Making AdWords Pay
I believe that not just many, but
most Google advertisers have not
made AdWords pay them like it
should

37. Clicks are Not Enough
Most agencies and in-house
managers concentrate just on
buying clicks - but this is not
enough

38. “My Agency Left Me Broke”
Hundreds of thousands of them have
been taken to the cleaners, either
directly by Google or by their Agency
Because they did not know what they
were doing and were too busy to find
out before it was too late

39. It’s Time for Profit
I am on a mission to make that stop
All e-Commerce merchants should
make the profits they deserve
I help them re-engineer their business
to take full advantage over their
competitors

40. Global, Precision Targeting
I still get a thrill at being able to target
a unique message at any internet-
connected device on the planet,
and see the results in sales revenue
and profit for my Clients

41. E-Commerce merchants have a
unique opportunity
You can immediately see
actual orders
money changing hands
sales revenue values
and profitability

42. The Rise of Shopping Campaigns
 New services are continually launching specifically for
e-Commerce merchants
Google Shopping
Searches up 114% during 2014 (Searchmetrics)
Bing Product Ads (USA only as yet)
Amazon Product Ads
Facebook Product Ads

43. Show Up!
So it's never been more important to
be able to target these online
shoppers with your products
Whenever
Wherever
With whatever device they are using

44. “No Fix, No Fee” PPC Profit Audit
 If you are an e-Commerce merchant
using Google AdWords, and tracking at
least 5 sales conversions per day, you
should apply now for our unique "No Fix,
No Fee" PPC Profit Audit
 We are so confident we can identify and
fix your profitability problem that we won't
even charge you if we can't

45. It’s All About Profit
Many agencies offer a free audit that
tells you lots of things about your
campaigns, but ours is different
because it only focuses on the most
important thing - profitability

46. Release the Full Potential of
AdWords for Your Business
 Ten years of experience working with many global
businesses
 We specialise in making AdWords profitable for
your unique e-Commerce business
 Apply Now for the “No Fix, No Fee” PPC Profit Audit
www.RothwellMedia.com