The Geek-Free guide to success in Local SEO from David Rosam.

1. Local SEO
http://www.writingforseo.org/local-seo/
The Writer's Guide to

2. The Writer's Guide to Local SEO
What is Local SEO?
Let’s be clear what I mean by Local SEO. It’s not the process of getting a site to rank
well in the standard organic results for ‘japanese restaurant soho’ or ‘cleaner
littlehampton’, although these kind of searches ranking well will give the site some
valuable local search traffic. Instead, we’re talking about what you need to do to
appear in Google’s Local SEO results which appear towards the top of its search
engine results pages.
This section of results is often called the ‘three-pack’, because – and this is deep –
Google displays a maximum of three results for each search. That’s just three
opportunities for your business to appear in the Local SEO listings.
Recently, Google has been experimenting with a slider instead of the three-pack, but
it’s not clear if Google will replace the three-pack.

3. The Writer's Guide to Local SEO
Why is the three-pack important?
2. The Local SEO results are richer (contain much more information) than the organic
results.
1. It’s prominent on the screen – always at least partially visible when the results page
first displays – and above the main organic search results

4. The Writer's Guide to Local SEO

5. The Writer's Guide To Local SEO
1. Get the details right
NAP - Name, Address and Phone Number must be consistent
Which area do you serve?
What does your business do?
Check - really check - for duplicate listings on Google

6. The Writer's Guide to Local SEO
Create a Google My Business Page
Go to Google My Business
Click on the big blue Get On To Google Button
Check your business' details
Add your business' details if Google doesn't already know
about you
Complete the form
Click Continue

7. The Writer's Guide to Local SEO
Structured Data Markup
Set up your schema using Schema Creator
Test your schema code using Google Structured Data Testing
Tool

8. The Writer's Guide to Local SEO
Off-page factors
Citations
Local Reviews
Link Building
Local directory entries

9. 6. Don't forget your SEO Content
And don't let up until you've dominated the local market for your business' niche.

10. The Writer's Guide to Local SEO
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http://www.writingforseo.org/local-seo/