The days of “one-size-fits-all” marketing are over, and hyper-personalisation is the new norm. Digital marketers and site owners are being asked to do more with less to engage customers, segment their audience, and offer highly tailored content. Today’s sophisticated consumers, thanks to personalised sites like Netflix or Amazon, are accustomed to a new level of engagement that seems to have been built with them in mind. Join me to learn how Acquia is empowering marketers and site builders to build personalised digital experiences from the ground up with adaptive learning, new and engaging campaigns and content, increased conversions and revenue, and improved engagement.

1. in the Open Marketing Cloud
PERSONALISATION

2. DAVID PETERSON
Senior Solution Architect - Acquia Asia Pacific & Japan

3. DRUPAL

4. ACQUIA

5. DRUPAL CASE STUDIES

6. AUSTRALIAN FEDERAL GOVERNMENT
GOVCMS
40+ sites
Acquia Cloud Platform
World Clase Security
Shared Innovation

7. GE 85 Countries
17 Industries

8. GE 85 Countries
17 Industries

9. INTERNET OF EVERYTHING
CISCO

10. PHARMACEUTICALS
PFIZER 60% cost reduction
30% faster time-to-market

11. MATURITY, FLEXIBILITY, SECURITY,
SCALABILITY AND COST OF THE
PLATFORM
Reasons that Pfizer selected Drupal
PFIZER

12. JOHNSON & JOHNSON
PHARMACEUTICALS

13. SONY
MYPLAY DIRECT

14. SONY
BOB DYLAN
300+ Artists
40 languages

15. SONY
ELVIS
300+ Artists
40 languages

16. UNITY3D
HIGH TECH GAME DEVELOPMENT

17. TWITTER
SOCIAL MEDIA
13 Sites
Blog, Dev, Business, Media, Careers

18. TWITTER
SOCIAL MEDIA
13 Sites
Blog, Dev, Business, Media, Careers

19. TWITTER
SOCIAL MEDIA
13 Sites
Blog, Dev, Business, Media, Careers

20. SOCIAL NETWORKING
PINTEREST
"Our Drupal platform powers
7 sites serving over 35M
unique visitors each year"

21. SUBARU
AUTOMOTIVE

22. TESLA
AUTOMOTIVE

23. BOX.COM
CLOUD SERVICES

24. EXACTTARGET
CLOUD SERVICES

26. RIO 2016 OLYMPICS
SPORTS

27. Is your site good at
treating everyone the
same?

28. Individual
TREAT THEM AS AN

29. YOUR AUDIENCE WANTS TO STAY
ANONYMOUS
one problem…

30. 40% OF JAPANESE PEOPLE NEVER CLICK
ON A BANNER AD
and… They don’t like to click banner ads

31. Connect
IT’S NOT ENOUGH TO JUST
HAVE A WEBSITE

32. PERSONALISATION

33. PERSONALIATION
▸ What?
▸ Right message based on visitor’s interests
▸ Real time learning of user’s behaviour
▸ How?
▸ Collect data
▸ Segment
▸ Target

34. WHAT DRIVES THIS?
▸ Implicit / Ambient Data
▸ Explicit Data
PERSONALISATION

35. PERSONALISATION > ANONYMOUS USERS
IMPLICIT DATA
▸ Ambient Data
▸ device, location, time, content, tags, keywords
▸ Behavioural Data
▸ browsing history
▸ user behaviour (hovering, interacting)
▸ segmentation

36. PERSONALISATION > KNOWN USERS
EXPLICIT DATA
▸ 1st Party Information
▸ user registration, forms, newsletters
▸ e-commerce purchase
▸ 3rd Party Information
▸ Social, CRM, EDM

37. HOW DO YOU MAKE USE
OF ALL THIS DATA?

38. BIG DATA
▸ You’re collecting a lot of data on your visitors
▸ You need to own this data
▸ Spot trends & predictive analysis

39. UNIFIED CUSTOMER
PROFILE

40. ALLOWS YOU TO GO
FROM THIS

41. TO THIS

42. OPEN MARKETING
PERSONALISATION

44. 1,876Vendors 43Categories

45. PERSONALISATION
OPEN MARKETING
▸ You *have* the data
▸ You *know* your audience
▸ To innovate you need to choose the right tools

46. ADOPTING OPEN MARKETING PROVIDES
▸ Open Integrations
▸ Open Data
▸ Open Channels

47. the CMS has been called the
“backbone” of digital marketing
Forrester Research

48. DRUPAL - FREEDOM TO INNOVATE
AGILE
Drupal enables continuous digital
innovation. The pace of open
source delivery is unmatched.
OPEN
Never be held to a proprietary
roadmap again. Innovate on your
own schedule.
CONNECTED
Expand your digital presence by
easily integrating Drupal with your
existing marketing and commerce
solutions

49. DRUPAL IS THE PLATFORM TO BUILD USER EXPERIENCE ON
▸ Open Source
▸ Microsites
▸ Mobile Apps
▸ Open Integration

50. MARKETING PLATFORM > DRUPAL
OPEN SOURCE
▸ World’s largest Open Source project
▸ Active community
▸ 1,000’s of Modules freely available

51. MARKETING PLATFORM > DRUPAL
MICROSITES
▸ Spin up sites on the fly — based on any current campaign
▸ Share content
▸ Centrally manage them
▸ Pull them down when campaign is over

52. MARKETING PLATFORM > DRUPAL
MOBILE APPS
▸ Drupal natively speaks the web
▸ Native Apps: iOS, Android, Windows
▸ HTML5 / Responsive sites

53. MARKETING PLATFORM > DRUPAL
OPEN INTEGRATION
▸ Integrates with the tools and data you already have
▸ Marketo
▸ Salesforce
▸ ExactTarget
▸ Janrain

54. USE CASES
Janrain
Marketo

55. JANRAIN
USER PROFILE MATCHING
▸ User profile fields from Janrain
▸ Mapped to Drupal User profile
▸ Personalise web experience

56. MARKETO
ALCATEL-LUCENT
▸ Triggering Personalised Email Campaigns To Targeted Accounts
▸ Engagement Score to qualify leads

57. THANK YOU