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Twitter Tutorial

The “lay of the land”
Conversation Analogy
•   Imagine 4 people logged into twitter:   Assume a sample conversation starts
    Ted = ted44, aka ted44@yahoo.com        up between these people :
    Sue = sb22, aka sb22@live.com
    Mark = m33, aka mrk@hotmail.com         Ted says “Hi, Recently read Seattle
                                                     Times article indicating that Patrick
    Bill = w321, aka bill33@aol.com                  Dempsey’s investment group will
                                                     acquire Tully’s”
                                            Sue says “Do you know when he
                   @ted44                            will be back in Seattle?”
                                            Mark says “Ted, Sue, Mark – I hear he will
      @sb22                                          be back next Friday”
                              @m33          Bill references what Mark said

                 @w321
General Terminology
“follows/following”, “followed by” :         “shortened URL” :
• So, Ted “follows” Sue, Mark, and Bill’s    • Many times, a web site URL is very long.
    comments. Whatever these 3 people            Thus, URL’s may get shortened to help
    say, Ted can see their conversation          cut sentence length. A shortened URL
    when logged into Twitter.                    looks like bit.ly/10EzbPr or
• When Sue logs in, she notes that she is        http://bit.ly/10EzbPr
    “followed by” Ted. But, to see what      “directly addressing individuals” :
    Mark and Bill have to say, she must          @ ahead of a word (ie, @ted444) will
    follow them as well.                         send a sentence directly to that twitter
“keyword” :                                      user. Unless users are following each
• Each tweet could have a keyword in it,         other, they may not see conversations
    identifying a word to search on.             without being directly addressed.
• When same keyword is used in multiple      “tweet” :
    tweets, a keyword hit count increases.       Communicate a sentence within twitter.
“trend” :                                        Each sentence is truncated to 140
• A high hit count indicates that keyword        characters.
    is currently trending.
Conversation Translated
•   In twitter.com, the conversation may     •   In 5 days, this conversation may show up
    show up as                                   as

    [pic] Ted @ted44           3m                [pic] Ted @ted44           5d
    #PatrickDempsey bit.ly/10EzbPr to            #PatrickDempsey bit.ly/10EzbPr to
    acquire #Tullys                              acquire #Tullys
    [pic] Sue @sb22            2m                [pic] Sue @sb22            5d
    @ted44 Do you know when                      @ted44 Do you know when
    #PatrickDempsey will be back in              #PatrickDempsey will be back in
    #Seattle?                                    #Seattle?
    [pic] Mark @m33            1m                [pic] Mark @m33            5d
    @ted44 @sb22 @m33                            @ted44 @sb22 @m33
    #PatrickDempsey will be in #Seattle on       #PatrickDempsey will be in #Seattle on
    #Feb1                                        #Feb1
    [pic] Bill @w321           5s                [pic] Bill @w321           5d
    RT @m33 #PatrickDempsey will be in           RT @m33 #PatrickDempsey will be in
    #Seattle on #Feb1                            #Seattle on #Feb1

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Draft - twitter.com basic presentation

  • 2. Conversation Analogy • Imagine 4 people logged into twitter: Assume a sample conversation starts Ted = ted44, aka ted44@yahoo.com up between these people : Sue = sb22, aka sb22@live.com Mark = m33, aka mrk@hotmail.com Ted says “Hi, Recently read Seattle Times article indicating that Patrick Bill = w321, aka bill33@aol.com Dempsey’s investment group will acquire Tully’s” Sue says “Do you know when he @ted44 will be back in Seattle?” Mark says “Ted, Sue, Mark – I hear he will @sb22 be back next Friday” @m33 Bill references what Mark said @w321
  • 3. General Terminology “follows/following”, “followed by” : “shortened URL” : • So, Ted “follows” Sue, Mark, and Bill’s • Many times, a web site URL is very long. comments. Whatever these 3 people Thus, URL’s may get shortened to help say, Ted can see their conversation cut sentence length. A shortened URL when logged into Twitter. looks like bit.ly/10EzbPr or • When Sue logs in, she notes that she is http://bit.ly/10EzbPr “followed by” Ted. But, to see what “directly addressing individuals” : Mark and Bill have to say, she must @ ahead of a word (ie, @ted444) will follow them as well. send a sentence directly to that twitter “keyword” : user. Unless users are following each • Each tweet could have a keyword in it, other, they may not see conversations identifying a word to search on. without being directly addressed. • When same keyword is used in multiple “tweet” : tweets, a keyword hit count increases. Communicate a sentence within twitter. “trend” : Each sentence is truncated to 140 • A high hit count indicates that keyword characters. is currently trending.
  • 4. Conversation Translated • In twitter.com, the conversation may • In 5 days, this conversation may show up show up as as [pic] Ted @ted44 3m [pic] Ted @ted44 5d #PatrickDempsey bit.ly/10EzbPr to #PatrickDempsey bit.ly/10EzbPr to acquire #Tullys acquire #Tullys [pic] Sue @sb22 2m [pic] Sue @sb22 5d @ted44 Do you know when @ted44 Do you know when #PatrickDempsey will be back in #PatrickDempsey will be back in #Seattle? #Seattle? [pic] Mark @m33 1m [pic] Mark @m33 5d @ted44 @sb22 @m33 @ted44 @sb22 @m33 #PatrickDempsey will be in #Seattle on #PatrickDempsey will be in #Seattle on #Feb1 #Feb1 [pic] Bill @w321 5s [pic] Bill @w321 5d RT @m33 #PatrickDempsey will be in RT @m33 #PatrickDempsey will be in #Seattle on #Feb1 #Seattle on #Feb1