Self-published authors need to learn how to use various digital tools to help them market their books. This seminar will show you some of the more common and inexpensive ones

1. How to market your book
in today’s social media age
David Strom
SLPA July meeting
http://strominator.com, @dstrom
Slides available: slideshare.net/davidstrom

2. I wrote these books long ago

3. And I made this much in royalties
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4. I write mostly magazine articles
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5. The old days

6. The really old days

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Today’s era
of book publicity

9. How to do this on your own
• Figure out your ideal book buyer
– Background info
– What they want out of life
– Why they will buy your book
– Best way to reach them
• Then learn how to use Facebook Audience
Insights to segment and target your audience

11. Finding your best book influencers
• Right kinds of people following them on social
media
• Often, subject matter experts
• Born extroverts, unlike you
• Like to be the first to know or read something

12. Manage your social media posts

13. Figure out your best keywords
• Book title itself
• Descriptions of your book
• Good nouns to describe your content, style,
category or focus
• Learn how to use Google and Facebook Ads
to get the best keywords that are used in
searches

14. Facebook Ads Manager

15. Buy the
right
domain
name for
your
book title

16. Some bad domains
• kygal.com
• sandkinteriordesigns.com
• vitaminshoppe.com
• whoRepresents.com (find your legislator)
• penIsland.com (custom made pens)
• masterbaitonline (bait and tackle shop)
• TherapistFinder (shrink locator)

17. Domain naming rules
• Heard without having to spell it out
• Shorter is always better
• Two or three words concatenated
• .com are best, but consider other suffixes:

19. Don’t buy a list of names

20. Collecting reviewers

22. 22

23. Get exposure on other
people's blogs & podcasts

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Do’s
• Follow people before trying to DM/Tweet to
them
• Use Twitter daily – but don’t obsess about it
• Make sure you have your privacy settings the
way you intended
• Constantly cultivate and widen your network
• Use it to explain stuff to your audience
• Keep the buzz going about your book

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Don’ts
• Don’t send out mass invites to more than 30 people
at once
• Don’t put non-book related items in your status
updates
• Don’t worry about the number of followers
• Build your audience slowly over time
• Don’t just get started on your website/social media
accounts two weeks before your book is released

26. Patreon.com

28. Useful links
• https://www.socialmediaexaminer.com/how-
to-develop-buyer-personas-using-facebook-
insights/ (audience segmentation)
• Hootsuite.com (social media posting tool)
• Knowem.com (domain registration)
• https://www.nytimes.com/interactive/2018/0
1/27/technology/social-media-bots.html
(buying followers)

29. (c) 2018 David Strom Inc.
http://strominator.com
29
David Strom, david@strom.com
strominator.com
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These slides can be found here:
http://slideshare.net/davidstrom