SlideShare une entreprise Scribd logo

The Business Value of Social Networking

•Télécharger en tant que PPT, PDF•
•
David Tebbutt
David Tebbutt

Presentation at the CMA's 50th conference in London, UK on 24th February 2009

Technologie
1  sur  12
The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
Caveats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Validate through: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dialogue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation ,[object Object],[object Object],[object Object]
Morale ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object]
Harness ,[object Object],[object Object],[object Object],[object Object]
So, what is the value of social networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

Recommandé

Internal Networking Workshop Slides
Internal Networking Workshop SlidesInternal Networking Workshop Slides
Internal Networking Workshop Slides
Jeff Richardson
 
Kcb202 Linked In TC - GD - TT
Kcb202 Linked In TC - GD - TTKcb202 Linked In TC - GD - TT
Kcb202 Linked In TC - GD - TT
Gwen Davis
 
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
Paige Brockmyre Maddog Social Media
 
LinkedIN B2B Social Networking
LinkedIN B2B Social NetworkingLinkedIN B2B Social Networking
LinkedIN B2B Social Networking
Entrepreneur Advisors
 
I joined linkedin now what?
I joined linkedin now what?I joined linkedin now what?
I joined linkedin now what?
Bryan Daly
 
Linkedin 4
Linkedin 4Linkedin 4
Linkedin 4
eszences
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for Business
Gary Winchester
 
Linked In For Business Ibd Lead Generation
Linked In For Business Ibd Lead GenerationLinked In For Business Ibd Lead Generation
Linked In For Business Ibd Lead Generation
David Duncan
 

Recommandé

Internal Networking Workshop Slides
Internal Networking Workshop SlidesInternal Networking Workshop Slides
Internal Networking Workshop Slides
Jeff Richardson
 
Kcb202 Linked In TC - GD - TT
Kcb202 Linked In TC - GD - TTKcb202 Linked In TC - GD - TT
Kcb202 Linked In TC - GD - TT
Gwen Davis
 
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
LinkedIn for Business, Business Profiles, Company Pages, Groups 2011
Paige Brockmyre Maddog Social Media
 
LinkedIN B2B Social Networking
LinkedIN B2B Social NetworkingLinkedIN B2B Social Networking
LinkedIN B2B Social Networking
Entrepreneur Advisors
 
I joined linkedin now what?
I joined linkedin now what?I joined linkedin now what?
I joined linkedin now what?
Bryan Daly
 
Linkedin 4
Linkedin 4Linkedin 4
Linkedin 4
eszences
 
Blogging for Business
Blogging for BusinessBlogging for Business
Blogging for Business
Gary Winchester
 
Linked In For Business Ibd Lead Generation
Linked In For Business Ibd Lead GenerationLinked In For Business Ibd Lead Generation
Linked In For Business Ibd Lead Generation
David Duncan
 
How to build your brand and career
How to build your brand and careerHow to build your brand and career
How to build your brand and career
Rick Curry
 
Get LinkedIn, Not Linked Out
Get LinkedIn, Not Linked OutGet LinkedIn, Not Linked Out
Get LinkedIn, Not Linked Out
Shana Gillis
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010
Rick Stomphorst
 
Social Media and Social Business Overview
Social Media and Social Business OverviewSocial Media and Social Business Overview
Social Media and Social Business Overview
Lisa Duke
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
RCA group
 
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101
Leslie Mueller
 
Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...
Social Jack
 
LinkedIn Elevate
LinkedIn ElevateLinkedIn Elevate
LinkedIn Elevate
tonygates44
 
Linked2 success Presentation
Linked2 success PresentationLinked2 success Presentation
Linked2 success Presentation
katieasteven
 
Microsoft ignite 2018 key takeaways - webinar
Microsoft ignite 2018 key takeaways - webinarMicrosoft ignite 2018 key takeaways - webinar
Microsoft ignite 2018 key takeaways - webinar
WithumSmith+Brown, formerly Portal Solutions
 
Member Engagement Strategies Presentation For Associations & NFPs
Member Engagement Strategies Presentation For Associations & NFPsMember Engagement Strategies Presentation For Associations & NFPs
Member Engagement Strategies Presentation For Associations & NFPs
MemberEvolution
 
Is your Intranet fit for purpose? - Understand what good looks like
Is your Intranet fit for purpose? - Understand what good looks likeIs your Intranet fit for purpose? - Understand what good looks like
Is your Intranet fit for purpose? - Understand what good looks like
Rupert Squires
 
Linked In Training
Linked In TrainingLinked In Training
Linked In Training
Sandy Blanquera
 
Networking - Effective Tips for Success
Networking - Effective Tips for SuccessNetworking - Effective Tips for Success
Networking - Effective Tips for Success
Sandy Blanquera
 
Knowledge Management and Office 365
Knowledge Management and Office 365Knowledge Management and Office 365
Knowledge Management and Office 365
SIKM
 
How to Build a Web Site
How to Build a Web SiteHow to Build a Web Site
How to Build a Web Site
Aliza Sherman
 
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
Corinna Lins
 
Linked In For Business
Linked In For BusinessLinked In For Business
Linked In For Business
Sandy Blanquera
 
Social Media Summer School
Social Media Summer SchoolSocial Media Summer School
Social Media Summer School
Jaggers Communications
 
Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2
Stan Robinson, Jr.
 
LinkedIn features guide
LinkedIn features guideLinkedIn features guide
LinkedIn features guide
omlogic11
 
Social Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategySocial Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital Strategy
Bare Knuckle Digital
 

Contenu connexe

Tendances

Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
RCA group
 

Tendances (19)

How to build your brand and career
How to build your brand and careerHow to build your brand and career
How to build your brand and career
 
Get LinkedIn, Not Linked Out
Get LinkedIn, Not Linked OutGet LinkedIn, Not Linked Out
Get LinkedIn, Not Linked Out
 
Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010Linkedin 101 To Iaap March 2010
Linkedin 101 To Iaap March 2010
 
Social Media and Social Business Overview
Social Media and Social Business OverviewSocial Media and Social Business Overview
Social Media and Social Business Overview
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
 
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101
 
Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...Linked In Class One How To Build And Optimize Your Profile For Business 201...
Linked In Class One How To Build And Optimize Your Profile For Business 201...
 
LinkedIn Elevate
LinkedIn ElevateLinkedIn Elevate
LinkedIn Elevate
 
Linked2 success Presentation
Linked2 success PresentationLinked2 success Presentation
Linked2 success Presentation
 
Microsoft ignite 2018 key takeaways - webinar
Microsoft ignite 2018 key takeaways - webinarMicrosoft ignite 2018 key takeaways - webinar
Microsoft ignite 2018 key takeaways - webinar
 
Member Engagement Strategies Presentation For Associations & NFPs
Member Engagement Strategies Presentation For Associations & NFPsMember Engagement Strategies Presentation For Associations & NFPs
Member Engagement Strategies Presentation For Associations & NFPs
 
Is your Intranet fit for purpose? - Understand what good looks like
Is your Intranet fit for purpose? - Understand what good looks likeIs your Intranet fit for purpose? - Understand what good looks like
Is your Intranet fit for purpose? - Understand what good looks like
 
Linked In Training
Linked In TrainingLinked In Training
Linked In Training
 
Networking - Effective Tips for Success
Networking - Effective Tips for SuccessNetworking - Effective Tips for Success
Networking - Effective Tips for Success
 
Knowledge Management and Office 365
Knowledge Management and Office 365Knowledge Management and Office 365
Knowledge Management and Office 365
 
How to Build a Web Site
How to Build a Web SiteHow to Build a Web Site
How to Build a Web Site
 
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
CollabDaysBenelux2020 - Building a remarkable onboarding experience for new e...
 
Linked In For Business
Linked In For BusinessLinked In For Business
Linked In For Business
 
Social Media Summer School
Social Media Summer SchoolSocial Media Summer School
Social Media Summer School
 

Similaire à The Business Value of Social Networking

Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2
Stan Robinson, Jr.
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
fbutwin
 
Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09
Dave Meyer
 

Similaire à The Business Value of Social Networking (20)

Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2Social media workshop_-_gatekeepers-2
Social media workshop_-_gatekeepers-2
 
LinkedIn features guide
LinkedIn features guideLinkedIn features guide
LinkedIn features guide
 
Social Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategySocial Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital Strategy
 
Final social-media-day
Final social-media-dayFinal social-media-day
Final social-media-day
 
Linked in for small business
Linked in for small businessLinked in for small business
Linked in for small business
 
Session 9 Osnap Campaign Builder
Session 9 Osnap Campaign BuilderSession 9 Osnap Campaign Builder
Session 9 Osnap Campaign Builder
 
Become a LinkedIn Marketing Expert
Become a LinkedIn Marketing ExpertBecome a LinkedIn Marketing Expert
Become a LinkedIn Marketing Expert
 
Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)Using Linked In (Ce Rmacs Presentation)
Using Linked In (Ce Rmacs Presentation)
 
American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08
American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08
American Marketing Association of Central Florida Web 2.0 Presentation 10 8 08
 
Social Conversations
Social ConversationsSocial Conversations
Social Conversations
 
Getting The Most Out Of Social Networks
Getting The Most Out Of Social NetworksGetting The Most Out Of Social Networks
Getting The Most Out Of Social Networks
 
SMCSac LinkedIn Professional Workshop Sept 2011
SMCSac LinkedIn Professional Workshop Sept 2011SMCSac LinkedIn Professional Workshop Sept 2011
SMCSac LinkedIn Professional Workshop Sept 2011
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
 
Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09
 
Linkedin presentation
Linkedin presentationLinkedin presentation
Linkedin presentation
 
Using LinkedIn for New Business Development
Using LinkedIn for New Business DevelopmentUsing LinkedIn for New Business Development
Using LinkedIn for New Business Development
 
WelcomeIn Presentation - Hong Kong, 25 Feb 2016
WelcomeIn Presentation - Hong Kong, 25 Feb 2016WelcomeIn Presentation - Hong Kong, 25 Feb 2016
WelcomeIn Presentation - Hong Kong, 25 Feb 2016
 
Social Media for Editors
Social Media for EditorsSocial Media for Editors
Social Media for Editors
 
CSAE Redengine Presentation
CSAE Redengine PresentationCSAE Redengine Presentation
CSAE Redengine Presentation
 

Dernier

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 

Dernier (20)

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 

The Business Value of Social Networking

  • 1. The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

Notes de l'éditeur

  1. Say “social networking” to many people and they equate it to “time wasting”. Within an organisation, this doesn’t have to be the case. Some clear values can be identified for different aspects of social networking. Before I get on to the elements of “social networking” in its broadest sense and their business value, I ought to issue a few warnings.