This employee engagement manifesto by David Zinger outlines 21 strong points about the future of employee engagement. Each slide offers a robust declarative statement because, "if you don't stand for something, you will fall for anything." Read the manifesto and determine your own perspective on engagement.

1. The New
21-Point Employee Engagement
Manifesto
David Zinger
Global Employee Engagement Speaker and Expert
Founder & Host of the Employee Engagement Network
Website: www.davidzinger.com
Email: david@davidzinger.com

2. Our current practices and approaches to employee
engagement are failing. They are failing to achieve
organizational results and most employees fail to
experience the benefits of their own engagement.
These failures may result in widespread
abandonment of employee engagement. This is
intolerable and unacceptable as engagement has the
potential to create excellent experiences of working
for individuals fused with organizations capable of
creating robust results.
Let’s work together to ensure we avoid the loss from
a failure to engage!
David Zinger - www.davidzinger.com
FAILURE

3. Read this new 21-point manifesto outlining my core beliefs,
principles, and actions to improve employee engagement
and work. Notice that each item is a verb directed towards
action.
These are strong declarations. You will discover where I stand
on the major elements of engagement because “if you don’t
stand for something, you will fall for anything.”
If you or your organization align with some of these
statements I welcome and invite you to work with me.
David Zinger
David Zinger - www.davidzinger.com
MANIFESTO

4. Simplify employee
engagement into an 8
word definition: good
work done well with
others every day.
David Zinger - www.davidzinger.com
ONE

5. Change engagement by
changing behaviors and
actions. We change
attitudes, emotions and
culture by changing
behavior.
David Zinger - www.davidzinger.com
TWO

6. Make employee
engagement actions and
behaviors simple, small,
strategic, significant, and
sustainable.
David Zinger - www.davidzinger.com
THREE

7. Rewrite the grammar of
engagement from the
noun of engagement to
the verb of engage.
David Zinger - www.davidzinger.com
FOUR

8. Diminish the hype and
pursuit of “great” work
with the sustainable grit
and gumption of good
work performed daily.
David Zinger - www.davidzinger.com
FIVE

9. Monitor and manage
moment-to-moment or
daily fluctuations of
engagement as opposed
to stale survey data.
David Zinger - www.davidzinger.com
SIX

10. Recognize the names
and faces of employees
by eradicating the
disengaging anonymity
in our current
measurement methods.
David Zinger - www.davidzinger.com
SEVEN

11. Offer transparency of
real time metrics
accessed by both
individuals and
organizations.
David Zinger - www.davidzinger.com
EIGHT

12. Substitute the
counterproductive
concept of work/life
balance with the more
attainable life-work
infusion.
David Zinger - www.davidzinger.com
NINE

13. Awaken workers
around the world to
how work itself can
make us well.
David Zinger - www.davidzinger.com
TEN

14. Ensure that
engagement always
focuses on improving
both results and
relationships.
David Zinger - www.davidzinger.com
ELEVEN

15. Reframe the term
employee engagement
into work engagement.
David Zinger - www.davidzinger.com
TWELVE

16. Integrate engagement
into work, abandon the
idea of discretionary
effort, and eliminate a
program approach to
change.
David Zinger - www.davidzinger.com
THIRTEEN

17. Mobilize employees to
own their engagement
while being accountable
to everyone else for
their influence on
other’s engagement.
David Zinger - www.davidzinger.com
FOURTEEN

18. Energize leaders,
managers, and
supervisors to be more
engaged while also
being more engaging.
David Zinger - www.davidzinger.com
FIFTEEN

19. Enable managers and
leaders to fully engage
their virtual and mobile
work forces.
David Zinger - www.davidzinger.com
SIXTEEN

20. Learn from the best in
the world while also
offering my best to the
world.
David Zinger - www.davidzinger.com
SEVENTEEN

21. Commit to practice what
I teach and model the
behaviors I advocate.
David Zinger - www.davidzinger.com
EIGHTEEN

22. Elevate the profession of
employee engagement by
contributing to learning,
experimentation, and
certification.
David Zinger - www.davidzinger.com
NINETEEN

23. Build the psychology and
neurology of engagement
as we claim engagement
as an experience to be
lived rather than just a
problem to be solved.
David Zinger - www.davidzinger.com
TWENTY

24. Forge the diamond of
engagement into the
heart of work and well-being.
David Zinger - www.davidzinger.com
TWENTY-ONE

25. I invite you to work with me on improving
employee engagement for the benefit of all.
My contributions include speaking, writing,
educating, and consulting for leaders,
managers, and employees.
Contact:
David Zinger, M.Ed.
Phone 204 254 2130
Email: david@davidzinger.com
Website: www.davidzinger.com
David Zinger - www.davidzinger.com
CONTACT DAVID ZINGER