1. By Shauna Davisson

2.  Shortage of refining capacity within the US
 Strict environmental regulations
 Growing Oil Demand
 Responsible to help recompense for
environmental damages
 Alternative energy threat
 Fluctuating oil prices

3.  Focused on growing its upstream E&P segment
to reap the profits of high price oil
 Large presence in specific geographic areas
with proven trends
 15 years of experience with ethanol blending
 Estimated overall company production will
grow at a 5%-7% compound annual growth
rate from 2010 – 2016.

4.  Create a campaign through YouTube and social
media sites to have consumers send in funny
road trip videos while stopping at a Marathon
Gas Station.
 These videos will be posted to the Marathon
Oil website and the winner with the most
creative video receives a $5,000 gas card.
Target Market – Men and Women 16 and
up that have their drivers license

5.  SEO/SEM – Google AdWords – cheap gas,
cheap gas prices, cheap gas price and oil prices
 Due to the amount of competing oil companies,
keywords will help brand Marathon Oil
 Facebook, Twitter, Linkedin
 Keep up with the technologically savvy world and
provide knowledge through communication

6. Google+ - Provides circles for Owners, Managers,
Employees and satisfied customers,
-Video Chats
Mobile Apps – give consumers directions as well
as have games and gas prices

7.  Create awareness
of Marathon Oil
all over the
world.
 Gain Recognition
through videos
 Create
communication
all over the web

8.  Current Sales – 15.28 B
 Sales Growth – +18.70%
 Goal – 20.67B

9.  Google + FREE
 Google AdWords Fees
 Facebook FREE
 Twitter FREE
 YouTube FREE
 $5,000 Gas Card – Campaign
 Maintenance of Marathon Oil Website Fees

10.  http://investing.money.msn.com/investments/stock-
price?symbol=MRO
 http://www.ogj.com/articles/2011/12/marathon-oil-targets-
most-of-2012-budget-for-eagle-ford-shale.html
 http://www.energy-business-
review.com/companies/marathon_oil_corporation
 http://www.investopedia.com/stock-analysis/2012/Marathon-
Oil-Rides-The-Bakken-MRO-CLR-MDU-
MUR0329.aspx#axzz1sETwBsMi
 http://www.wikinvest.com/stock/Marathon_Oil_(MRO)