Presentation to The Nutrition Society Training & Education programme is delighted to offer a Media Training workshop at the Annual Summer Meeting 2012, Queen’s University Belfast,

1. BLOGGING
HELLO I AM @DAVYSIMS
Ask questions anytime
Take notes if you want to but you can ...
Download this presentation: http://www.slideshare.net/davysims
16 July 2012 blogs, bloggers and blogging

2. WHO ARE YOU?
blogs, bloggers and blogging

3. WHAT I’M GOING TO
TELL YOU
Don’t Blog
Where to start
Blogging platforms
Types of blogs
Blogging Tips
blogs, bloggers and blogging

4. WORLD OF
INTERACTIVE
INTERNET
Disregard people who say it doesn’t take much time. It does if you want
to do it properly.
It also takes; thought, planning, patience, skill and money
Once people start commenting – you become a Community Manager
There are crazzies out there
blogs, bloggers and blogging

5. WHAT IS A BLOG?
Donna: What Josh doesn’t know is that some of these people haven’t taken their
medication.
Josh: They don’t seem to have taken my response in the spirit it was intended.
Donna: Yeah
Josh: Seems to be a very unusual social structure…for instance, there’s a leader
who seems to pride herself on her organizational skills and a certain amount of
discipline…
blogs, bloggers and blogging

6. WHAT IS A BLOG?
Donna: Right, that’s what’s called a “control freak”.
Josh: She does seem to do an awful lot of scolding: “You posted in the wrong
place… Stay on topic, people… Don’t use capital letters… I don’t have time to tell
you twice” when clearly she does have time to tell us twice.
CJ: The people on these sites, they’re the cast of One Flew over the Cuckoo’s Nest.
http://www.youtube.com/watch?v=AAB858elJOw
http://tntluoma.com/tv/lemon-lyman-dot-com/
blogs, bloggers and blogging

7. WHAT IS A BLOG
• Content is published in a chronological fashion
• Content is updated regularly
• Readers can leave comments
• Other blog authors can interact via trackbacks and pingbacks
• Content is syndicated via RSS feeds
http://www.dailyblogtips.com/what-is-a-blog/
Categorised and Tagged for easier navigation and to theme stories and posts
blogs, bloggers and blogging

8. WHERE DO YOU
START?
Find out what’s out there
blogs, bloggers and blogging

9. BEST BLOGS
http://2012.bloggi.es/ blogs, bloggers and blogging

10. HIGHLY
PROFESSIONAL
blogs, bloggers and blogging

11. BLOGGING
PLATFORMS
Free (just a few of the best)
wordpress.com
blogger.com
posterous.com
tumblr.com
Paid
movabletype.com
Wordpress hosting one example
Varihost.net
blogs, bloggers and blogging

12. CONTENT
MANAGEMENT
SYSTEM
blogs, bloggers and blogging

13. TYPES OF BLOGS
Individual –
Alan In Belfast
blogs, bloggers and blogging

14. TYPES OF BLOGS
Group –
Slugger O’Toole
blogs, bloggers and blogging

15. 10 TIPS
1. Time and timeliness.
Spend time – don’t publish the first draft. The truth is, social media and blogging
DOES take time. Is that the way you want to spend your Sunday morning? If you
can tie your post into something people are already talking about – all the better
2. Like TED – spread ideas that are worth spreading.
This is not about self promotion (only), it’s about helping your readership.
3. Get a good headline.
Spend ten minutes brainstorming and you’re bound to stumble across something
that works. A weak headline will cripple your post’s chances of success. It’s
essential that you put a lot of work into getting it right.
blogs, bloggers and blogging

16. 10 TIPS
4. Keep it tight.
Smart headline followed by tight introduction. Don’t waffle; sub and sub and sub –
no one has the time to read your burbling.
5. Visualisation.
Use images – mix big and small - formatting – get a good template. Sometimes all
you need is a good photo and a caption
6. Build a network. Read and contribute to other blogs – add value to others blogs
– give to get back.
blogs, bloggers and blogging

17. 10 TIPS
7 Ask
Don’t just tell – if you don’t know – say so and ask for help, information, ideas.
Social Media is about sharing and about listening.
8 Promote on other social media
Don’t just write a post then stick a link on Twitter – be thoughtful about what you say
to promote.
9 Think about what people want from you.
What unique perspective can you bring?
blogs, bloggers and blogging

18. 10 TIPS
10 Think before you begin
What is my social media and blogging policy?
blogs, bloggers and blogging

19. SOME LEGAL STUFF
I am not a lawyer, I’m a journalist. Would you go to an amateur dentist for bridge
work?
But Here are a few good sources
blogs, bloggers and blogging

20. SOME LEGAL STUFF
http://www.waterstones.com/waterstonesweb/products/mark+hanna/mike+dodd/mcn
ae27s+essential+law+for+journalists/8764036/
blogs, bloggers and blogging

21. CRISIS MANAGEMENT
The UK law and online journalism
Paul Bradshaw
Senior Lecturer, Online Journalism, Magazines and New Media, School of
Media, Birmingham City University, UK (mediacourses.com)
Blogger, Online Journalism Blog
http://www.slideshare.net/onlinejournalist/law-for-bloggers-and-journalists-uk
blogs, bloggers and blogging

22. SOCIAL MEDIA POLICY
3 Social Media Policies you can use today
1 Don’t be Stupid - Liz Heron New York Times
2 Social Media is not a booty call, it’s a long-term relationship – Felicia Day
3 Don’t be drunk in charge of a keyboard – Davy Sims
blogs, bloggers and blogging

23. TAKING IT FURTHER
Measuring success - Analytics
Keywords and Search Engine Optimisation (seriously - be very careful of snake oil
salespeople)
Paid for Platforms
Multi-User Blogging
Curating and management
Volging, Podcasting, AudioBoo, Vimeo, YouTube, Flickr and others.
blogs, bloggers and blogging

24. FREE BLOGGING
PLATFORMS
Tumblr
Blogger
Wordpress
Postrous
Blog.com
More …
blogs, bloggers and blogging

25. CONTACT
davy001@gmail.com
Twitter @davysims
Facebook www.facebook.com/davysims
I’m also on Identi.ca & Posterous & Tumbler& LinkedIn & Vimeo & Flickr & Qik &
Livestream & Ustream &TED.com & Slideshare & Bebo & My Space & Gowalla & 4Square &
Many others
Blog: davysims.com
blogs, bloggers and blogging