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16243054 marketing-strategies

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The document outlines various strategic management concepts including comprehensive strategic planning models, long-term objectives for companies, and different types of strategies such as intensive strategies, diversification strategies, defensive strategies, and Michael Porter's generic strategies. Key terms related to strategic management concepts such as acquisitions, divestitures, mergers, and different integration strategies are also defined.

BusinessÉconomie & finance
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Strategic Management Concepts & Cases Strategies in Action
Comprehensive Strategic Management Model Vision & Mission Statements External Audit Internal Audit Strategies In Action Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance
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Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Forward Integration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Backward Integration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Horizontal Integration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Market Penetration
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Market Development
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Product Development
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Concentric Diversification
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Conglomerate Diversification
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Horizontal Diversification
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Joint Venture
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Retrenchment
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Divestiture
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies in Action ,[object Object],[object Object],[object Object],[object Object],Liquidation
Strategies in Action ,[object Object],[object Object],[object Object],[object Object]
Michael Porter’s Generic Strategies Cost Leadership Strategies Differentiation Strategies Focus Strategies
Key Terms & Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Terms & Concepts (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Terms & Concepts (Cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
thank you

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16243054 marketing-strategies

  • 1. Strategic Management Concepts & Cases Strategies in Action
  • 2. Comprehensive Strategic Management Model Vision & Mission Statements External Audit Internal Audit Strategies In Action Generate, Evaluate, Select Strategies Implement Strategies: Mgmt Issues Implement Strategies: Marketing, Fin/Acct, R&D, CIS Measure & Evaluate Performance
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  • 45. Michael Porter’s Generic Strategies Cost Leadership Strategies Differentiation Strategies Focus Strategies
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