How Hills Bros Cappuccino and The Party Bluprints Blog teamed up to inspire home hosts and drive brand awareness and engagement among a target audience of women 35-54, during a key retail promotion period. Party Bluprints crafted original holiday-themed recipes featuring Hills Bros. Cappuccino drink mix and included creative party planning tutorials for hosting a girls night in coupled with promotion of a Walmart coupon to drive retail traffic.

1. How To Maximize Influencer Content
CASE STUDY: Hills Bros Cappuccino and The Party Bluprints Blog
November 2016 – February 2017
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2. Party Bluprints was charged with
creating an original holiday-themed
recipe featuring Hills Bros.
Cappuccino drink mix and featuring
it in a creative party idea for hosting
a girls' night in.
The content was coupled
with promotion of a Walmart
coupon to drive retail traffic.
BLOG POST
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3. VISUAL CONTENT CREATED
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4. Party Bluprints
image can be
found on the
Hills Bros
Cappuccino Site
as recipe
inspiration.
CLIENT
WEBSITE
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5. CLIENT
TWEET
Party Bluprints
image and recipe
serve as great
snackable content
for the Hills Bros
Cappuccino Twitter
Feed.
The content was
posted in November
2015 and
repurposed again as
a tweet in February
2017.
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6. CLIENT INSTAGRAM
Party Bluprints
image and recipe
serve as great
snackable content
for the Hills Bros
Cappuccino
Instagram Feed.
The content was
posted in November
2015 and
repurposed again as
a tweet in February
2017.
PBI Consul+ng Copyright © 2017 , All Rights Reserved

7. PBI Consul+ng Copyright © 2017 , All Rights Reserved
CLIENT FACEBOOK POST
Party Bluprints
image and recipe
serve as great
snackable content
for the Hills Bros
Cappuccino
Facebook page.
The content was
posted in November
2015 and
repurposed again as
a tweet in February
2017.

8. PBI Consul+ng Copyright © 2017 , All Rights Reserved
PINTEREST
Party Bluprints images were shared
several hundred times on Pinterest to
drive traffic for Hills Bros Cappuccino.
Over 1 year later Pinterest continues to
drive traffic to the blog post .

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GOOGLE SEO
RESULTS
The Party Bluprints
Blog post over 1 year
later continues to
earn top results for
searches on
microwave mug cake
recipes.

10. PBI Consul+ng Copyright © 2017 , All Rights Reserved
PRINT MAILER
Party Bluprints image and recipe was
used in a print mailer coupled
with promotion of a Walmart coupon to
drive retail traffic.