Using our brand guide to help us develop our content, we've integrated regular blogging, social media, targeted SEO, custom brand memes, targeted ads, live presentations, and press releases to keep Golden Chiropractic top of mind. We're seeing steady sales growth as a result of this conscious community building.

1. Case Study: Golden Chiropractic: Re-Brand + Content Strategy
CONTINUED
SALES GROWTH
284 NEW
Patients in
2016
Superior
Click-Through
Rates
Open Rate
Click Rate
Golden
Chiropractic
Mail Chimp
Average
Constant Contact
Average
Email Marketing Performance 2016
Consistent
Community
Growth
Email List Growth 2016
January December
1200
1500

2. products
Brand Guide Development
Blog Content Strategy
Email Marketing
Market Research
Core Message Strategy
Research
Copywriting
Custom Graphics
l abor sourcing
project oversight
services
BRANDING
SEO
BLOGGING
SOCIAL MEDIA
VISUAL IDENTITY
CUSTOM MEMES
LIVE EVENTS
SUCCESS
STRATEGIES
CONTENT THAT CONVERTS
Case Study: Golden Chiropractic: Re-Brand + Content Strategy

3. In 2014, Dr. Goldi Jacques-Maynes DC was practicing in Watsonville, California
when she decided she needed to change her office location. Realizing the
patient-base she was looking for could be found in neighboring Aptos,
California, she began her search for the right office space. Once she found the
space, she realized she wanted to update her brand to reflect her new location.
A new location meant patients with new values, new issues, and a lack of
awareness about Golden Chiropractic. Dr. Goldi wanted a new logo to reflect
her new business approach, and she knew she’d need to develop new sales
materials, as well as an outreach plan. It was almost like starting over, and she
was ready for it. So was Dawn Weathersbee Marketing.
Case Study: Golden Chiropractic Sees Continued Growth Since Their Re-Brand
“Without Dawn, there’s no way I’d be clear in my
message or professional in my presentation…I really feel like
the brand guide created the website…it makes the logo clear,
and I know how to stay focused when I need to make
something or hand it off to someone else.”
~Dr. Goldi
“You might be pleased to know that my I pretty much
reached my 2015 year-end visit and new
patient numbers by Sept 1st 2016. Woo hoo!
That’s significant growth.
Thanks for keeping me on-track.”
~ Dr. Goldi

4. Golden Chiropractic’s Big Leap of Faith
Golden Chiropractic needed graphic design, persuasive sales copy, a website,
and a distribution plan for announcing the big move and the new branding.
First, we prioritized the new look. The updated logo was designed to reflect
the values of her new location, a secondary color palette was designed to
support the new logo, and a new tagline was developed to capture Golden
Chiropractic’s guiding principles.
“dawn likes working with people who have a
passion and want to make a change in the
world. people who have a sense of
community…she enjoys optimism.”
~dr. Goldi
Dr. Goldi’s
Updated
Brand Image

5. Next, we designed “we’re moving” cards, business cards, letterhead, rack cards, gift
cards, and birthday cards, all meant to reflect the new brand in context with the
ocean-loving spirit and geographical markers of the region.
Finally, we developed the website copy, and included a format for the email
newsletter and blog. We decided to develop a messaging strategy around helping
her patients help themselves get healthy in order to enjoy all that that the Central
Coast of California had to offer.
Dr. Goldi’s
Updated
Birthday Card
“i didn’t know what i was getting into in terms of the
rebrand process…dawn knew what i needed before i
knew what i needed…i’m an idea person…she keeps me
on track and focused.”
~dr. Goldi
Happy Birthday!

6. GOLDEN CHIROPRACTIC: CREATING CONTENT THAT CONVERTS
29 new customers
monthly on average
56% monthly average
increase in blog visits
32% monthly average
increase in referrals to
website from Facebook
Once the rebrand was established, we developed her content marketing
strategy. Integrating the new brand collateral with an ongoing content
marketing and events outreach plan has worked to bring significant growth to
Golden Chiropractic. Building our messages around the interests and needs of
the Aptos market has been key to Golden Chiropractic’s ongoing success. By
showing we value what Golden Chiropractic’s patients value, and showing direct
evidence of patient success, we keep the business thriving, and the patients feel
well cared-for.
Using our brand guide to help us develop our content, we integrate regular
blogging, social media, targeted SEO, custom brand memes, targeted ads, live
presentations, and press releases to keep Golden Chiropractic top of mind.
Dr. Goldi’s
Growth Stats
1st Quarter, 2016

7. Golden Chiropractic’s leap into a new market has yielded such significant results
because Dr. Goldi wisely invested thoughtfully into her brand. Mindfully
guiding her choices in graphic design, sales copy, website development, and
ongoing content marketing towards her target market, we were able to develop
consistent and positive relationships with both her existing patient base and the
new patients Golden Chiropractic continues to attract.
As her brand grows, Dr. Goldi is now asked regularly to present her ideas on
health and wellness throughout the Central Coast.
Dawn Weathersbee Marketing is proud to continue to support Golden
Chiropractic and Dr. Goldi through every stage of her brand’s growth.
To See Our Current Work:
Visit the Golden Chiropractic Facebook Page.
Read the Golden Chiropractic Blog.
Visit Golden Chiropractic’s Instagram Feed.
“our website, the newsletter dawn writes,
thank you cards, brochures, business cards –
dawn’s footprint is everywhere.”
~dr. Goldi
EMAIL DAWN WEATHERSBEE MARKETING