Lifestyle Brand: I both solved an identity crises and improved promotional operations with this brand guide.

1. FLYING EYES: BRAND GUIDE
Visit the Flying Eyes Website
RESULTS
Clarity, Efficiency,
Productivity
Clear & Targeted
Representation
Market Research
Brand Personality
Brand Personas
Core Messages
Company-Centered
Vision
No Targeted Focus
New Markets
Dissatisfied with
Current Marketing
Firm’s Approach
“We are using the brand guide
when dealing with other
agencies; to create a sale sheet
for distributors and retailers;
and to develop media kits for
journalists writing reviews of
our products. And it’s the basis
for updating our website. ”
~ Dean Siracusa, President &
Founder
“We’re a niche eyewear
company. Having this one
branding guide that gets the
point across no matter who
you are--it’s all here, the
identity of the company.
When she got that done, I was
sold.”
~ Dean Siracusa, President &
Founder
Case Study: Identity
© Dawn Weathersbee 2017
“Dawn listens clearly enough so
she can ask follow-up questions
and get a really good idea what
your company is about. I’ve
worked with a lot of marketing
companies and she is the first
one who really asked the right
questions.”
~ Dean Siracusa, President &
Founder
Lack of Brand-
Specific Messaging
SOLUTIONS
Create Brand StrategyLack of Direction
Research & Design
Informed Strategy
Confident Direction
PROBLEMS
Poor Representation
Image Confidence
Delegation Capability
Source Designer