How small businesses can make use of their social media accounts to discover more about their customers.

1. Social Media Data for
Small Business Marketing
When You Don’t Have Time or
Money for Big Data

2. HOW CAN YOU LEARN ABOUT YOUR MARKET?
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3. Focus on Groups that Interest Your Target Markets
Go to Facebook, research an interest page, read
the comments.
Find commonalities, go to public profiles of group
members.
Now you know what your market thinks, wants, and
needs.
HOW CAN YOU LEARN ABOUT YOUR MARKET?

4. HOW DO YOU ENGAGE YOUR MARKET?
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5. Run a Three Month Content Test: Look at Your Data
Gather an enormous amount of data on the
demographics of your engaged market.
Use this data to influence your ad targeting.
Save expense in the long run, when you are
paying for reach.
HOW DO YOU ENGAGE YOUR MARKET?

6. HOW DO YOU KEEP YOUR MARKET ENGAGED?
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7. Share and Share Alike
• Share positive reviews
• Share cool, fun, and relevant posts
• Give credit for the source
• Link to influencer’s blogs and tag them
• Ask a lateral partner to write an article for your blog
• Use industry infographics and videos
• and on and on…
HOW DO YOU KEEP YOUR MARKET ENGAGED?

8. Need Help Developing
Your Messaging?
Dawn Weathersbee
dawnweathersbee@gmail.com