Overview of my products, services, and proof of success in market research, branding and content strategy.

1. PERSUASION IS
MY VOCATION
DAWN WEATHERSBEE CONTENT STRATEGIST
COMMUNICATION THAT
MOTIVATES ACTION
When I taught literature, I communicated
to de-escalate conflict, motivate improved
performance, and encourage better
life choices. When I was a fundraiser,
I communicated for the purpose of
maintaining income and creating new
donor relationships. Today, I use persuasive
rhetoric and images to tell your business’
story and attract your target customers.
I MAKE IT PAINLESS FOR YOU
When my clients say it’s easy and
painless to work with me, I attribute their
positive experience to my career path. I
have continually studied and practiced
effective communication my entire adult
life. Encouraging my audiences to take a
specific action, and making them glad to
do so, has been my life’s work.
CASE STUDY
Golden Chiropractic:
Rebrand and Content Strategy
Since 2015: we have boosted sales,
increased online customer engagement,
increased awareness, and steadily grown
market share
PROVEN PROCESS
PRODUCTS SERVICES
1. IDENTIF Y BUSINESS OBJECTIVES
2. MARKET RESEARCH
3. DEVELOP CONTENT
4. DETERMINE METRICS
5. PROMOTE CONTENT
6. EVALUATE PERFORMANCE
7. RETURN TO STEP 1
BRAND GUIDE
DEVELOPMENT:
Identify your unique place in the market.
BLOG CONTENT STRATEGY:
Create a perception of value
and relevance.
EMAIL MARKETING
CONTENT STRATEGY:
Create and maintain a relationship of
value for you and your customer.
MARKET RESEARCH:
Identify what your customers want
and how to reach them.
CORE MESSAGE STRATEGY:
Inspire your target audience
to take action.
WHITE PAPER AND
CASE STUDY DEVELOPMENT:
Prove your solution, value, and relevance.
PITCH AND REPORTING
DECK STRUCTURE:
Demonstrate and sell success.
RESEARCH
COPY WRITING
CUSTOM GRAPHICS
L ABOR SOURCING
PROJECT OVERSIGHT
“Dawn is superb when it comes to
marketing and branding. She has a
knack for visualizing the big picture
and ensuring all the pieces line up
to make things happen.”
- RYAN DOUGL A S ,
OWNER, POTENT WRITING
“We chose Dawn to help develop the
label look and messaging we wanted for
our brand because she understood our
company mission and the market we were
trying to reach right away. Dawn is also
very easy to work with, enjoys seeing
her clients succeed, and adds value to
anything she is involved with.”
- BRIAN PETERSON ,
OWNER, E A STSIDE INDUSTRIES
29 new customers
monthly on average
56% monthly average
increase in blog visits
32% monthly average
increase in referrals to
website from Facebook
Read more case studies >>
A+

2. GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGY
Visit the Golden Chiropractic Website
RESULTS
284 NEW
Patients in 2016
10% INCREASE in
New Patients
2015-2016
20% INCREASE in
Office Visits
2015 - 2016
Blogging
Visual Identity
Define Markets
Develop Messages
Events Marketing
Email Newsletter
Social Media
New Location
New Markets
No Brand Strategy
“You might be pleased to know
that my I pretty much reached
my 2015 year-end visit and new
patient numbers by Sept 1st
2016. Significant growth. ”
~ Dr. Goldi
“Without Dawn, there’s no
way I’d be clear in my
message or professional in my
presentation…Dawn’s
footprint is everywhere.”
~ Dr. Goldi
Case Study: Identity & Messaging
© Dawn Weathersbee 2017
“I didn’t know what I was
getting into in terms of the
rebrand process. Dawn knew
what I needed even though I
didn’t know what I needed.”
~ Dr. Goldi
No Content Strategy
SOLUTIONS
Update Brand StrategyAttract Different Markets
Create Marketing Plan
Sales to New Patients
Increased Overall Sales
PROBLEMS
Reach Different Markets

3. CABÉZA ADVERTISING: BRAND GUIDE & SALES COLLATERAL
Visit the Cabéza Advertising Website
RESULTS
Clarity, Efficiency,
Productivity
Clear & Targeted
Representation
Market Research
Brand Guide
Brand Personas
Source Designer
No Identity Systems
Current Branding
Felt Stale
Case Study: Identity & Marketing Systems
© Dawn Weathersbee 2017
“She asked thought-provoking
questions about my business. It
provoked me to draw an image.
She communicated the vision
to a graphic artist who created
a graphic that is now on the
web page and entire back
side of our business card.”
~ José García, President
“My sales person loves the way
that the company looks. He feels
that these pitch and report decks
are better than what he was using
at a larger agency. The graphic
of the gear is a powerful tool
that I use at almost every project
meeting that I have with a
prospect.”
~ José García, President
“Her curiosity is her strongest
skill. What spins off of that is
her ability to dive into your
business to find out what is an
ideal customer for you.
She identified three different
customers for me, and what my
message should be. That brings
a lot of clarity.”
~ José García, President
Lack of Brand-
Specific Messaging
SOLUTIONS
Create Brand StrategyLack of Direction
Update Visual Identity
Informed Strategy
Elevated Image
PROBLEMS
Outdated Logo & Colors
Image Confidence
Ready to Level Up
Core Messages
Effective Sales
CollateralData Visualization

4. FLYING EYES: BRAND GUIDE
Visit the Flying Eyes Website
RESULTS
Clarity, Efficiency,
Productivity
Clear & Targeted
Representation
Market Research
Brand Personality
Brand Personas
Core Messages
Company-Centered
Vision
No Targeted Focus
New Markets
Dissatisfied with
Current Marketing
Firm’s Approach
“We are using the brand guide
when dealing with other
agencies; to create a sale sheet
for distributors and retailers;
and to develop media kits for
journalists writing reviews of
our products. And it’s the basis
for updating our website. ”
~ Dean Siracusa, President &
Founder
“We’re a niche eyewear
company. Having this one
branding guide that gets the
point across no matter who
you are--it’s all here, the
identity of the company.
When she got that done, I was
sold.”
~ Dean Siracusa, President &
Founder
Case Study: Identity
© Dawn Weathersbee 2017
“Dawn listens clearly enough so
she can ask follow-up questions
and get a really good idea what
your company is about. I’ve
worked with a lot of marketing
companies and she is the first
one who really asked the right
questions.”
~ Dean Siracusa, President &
Founder
Lack of Brand-
Specific Messaging
SOLUTIONS
Create Brand StrategyLack of Direction
Research & Design
Informed Strategy
Confident Direction
PROBLEMS
Poor Representation
Image Confidence
Delegation Capability
Source Designer