Branding can be a overwhelming concept for many. It can be difficult to understand how to do it well. In this presentation I go over some of the misconceptions that hold your branding efforts back.
11. A logo can be the
face of a brand
but a logo is not a brand.
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12. Many approach Branding thinking of
highly recognized “superbrands”.
these logos having become distinct
symbols of their brands.
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13. But consider strong brands with lesser
recognized logos.
How many can you name?
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14. Not all Brands are recognizable
only from their logos.
(and yours probably won’t be either)
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16. as your brand evolves, your logo also
changes.
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17. it’s important to update
your logo to keep up with
your brand.
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18. BUT,
Trying to rejuvenate a lagging
brand with a logo change
produces questionable results.
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19. The new logo may..
the Gap updated to strange logos that seemingly had nothing to
do with the brand. (they we’re forced to revert to the original logo,twice)
or may not fit YOUR BRAND IMAGE.
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20. therefore,
if most of your branding effort goes
into your logo..
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43. Did you know?
HTC makes phones with higher resolutions
(468ppi*) than Apple’s Retina displays(326ppi).
*ppi= pixels per inch
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44. y
h
widt ht
g
x hei
i
x pp l
ota
= tpixels
x
math
really?
But who cares about more ppi?
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45. When you can get a Retina Display?
Specially designed for your
optimal eye usage!!
(it’s specially made for your eyeballs, isn’t it?)
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47. But it’s not enough to just
Tell customers about your brand?
You have to communicate your brand in
their words, in a way they understand.
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55. Some brands do benefit from a bold
presence and a bit of braggadocio.
I am
the
greatest
(or the latest fad)
But bold claims are not a cure-all
for stuggling brands.
^
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56. “Dressing” you brand
in the wrong message..
your brand
new hotness
ALOGOIS
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+ =
NOTABRAND
57. “Dressing” you brand
in the wrong message..
your brand
+ =
new hotness
fail
can be damaging.
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58. On the other hand, strategically
amending your brand is a necessity.
your
brand
researched
message
ALOGOIS
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+ =
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59. On the other hand, strategically
amending your brand is a necessity.
your
brand
+ =
researched
message
WIN.
Adding clarity is a part of
managing your brand.
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60. BUT...
just shouting a loud, muddled
message gets you nowhere.
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80. 1. A logo is not a brand
2. Branding is more than a
visual exercise
3. Better products don’t
(neccesarily) make better brands
4. Bold claims don’t
(always) bolster your brand.
5. your reputation is
not your brand
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81. ok you know what’s
Now
NOT a Brand.
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82. look out for Part 2:
HOW TO CREATE A
GREAT BRAND
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83. learn more about branding at:
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ALOGOIS
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&
NOTABRAND
84. @
learn more about the author
TariqHassan.com
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