Residential Tourism Internet Marketing

The Importance of Internet Marketing for the Residential Tourism Market By Mike Boogaard | CEO

“ When I took office, only high energy physicists had ever heard of what is called the World Wide Web... Now even my cat has it's own page .” - Bill Clinton

General stats: 1.7bn people with internet access (25% of the world population) 418m Europeans with Internet access (52% of the population) Top 3: UK 76%, France 69%, Germany 65% There are an estimated 149,000,000 web sites online

All this in exactly: 6,664 days!

Residential Tourism Stats: 500,000 searches per month done for buying property in Portugal (only for top 200 search terms) . The peak for searches is July to September followed March to May. The UK and Ireland represent over 50% of the internet search market for buying in Portugal.

Myth…“If we build it, they will come.” - Field of Dreams (1989) For that we need… Internet Marketing

Internet Marketing, is the marketing of products or services over the Internet - Wikipedia What is ‘Internet Marketing’?

It is the most economic, effective and measurable alternative to expensive broadcast marketing and cumbersome and inefficient print marketing. What are the advantage of Internet Marketing?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Internet Marketing Mix:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Site: You Web Site needs adds value to your business or brand overall communication strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO (search engine optimization): Well defined strategy, with continuity and accountability.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Driving/Affiliates: Traffic driving and Affiliate schemes should always be part of SEO strategy, generating links pointing to your web site, on other web sites with higher page ranking than your site

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pay-Per-Click : Targeted campaigns, that focus on quality and not quantity.

Social Media Marketing & Web 2.0: Targeted, with a well defined objective, and always with focusing on dialogue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct emailing: Keep in touch with your audience whether through newsletters, emails or e-cards

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Viral Marketing: Whether fun, shocking, interactive or interesting, viral marketing is a great way of getting your name round the world by ‘word of email’

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Banner Campaigns Well placed and carefully selected can result in high ROI, but focus on quality, not quantity

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Marketing Estimated that mobile subscriptions worldwide would reach approximately 4.6 billion by the end of 2009. Sales of phones with internet connections expected to triple between 2009-2011

www.daydream.pt | mike.boogaard@daydream.pt Tel: 222085116 Choose the right partner!

Residential Tourism Internet Marketing

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Residential Tourism Internet Marketing