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Leverage
Microsoft
SharePoint


in Your Online
Marketing Initiatives
Real WCM
       for
SharePoint Content
Reality check                                      4%

A Forrester 2008 report:
 Your SharePoint 2007
                                                                 26%
         Plans?
         Not interested
         Considering
         Using

(or use any other report or
        statistics....)
                                 70%


   Bottom         Some of your mission-critical content
      Line        does or will reside in a SharePoint instance
You’d need a real
WCM
                                   09                                       Eva
            adra nt f o r WC M, 20                                              l   u at
Mag ic Qu                                                                                  ing
                                                                                                 Sh a
                                                                                   [WC                reP
     C au t i o n s:                                            i ng                                      o i nt
                                    ic i n  g mo de l c aus                               M]                        fo r
     [. . .] h igh c o s t s /p r                            al                   Sh a
                                  pt    i t f o r e x te r n                            rePo                             la rg
     re t   ic e nc e t o ado                                                   f ac i
                                                                                       ng w i n t is n
                                                                                                                               er e
                                                                                                                                     nte
                                                                                                                                            rp r
      we b s i te s [. . .]                                                  Th e
                                                                                             e bsi o t a
                                                                                                  te p         f av                              is e s
                                                                   sa                                   ubli         o
                                      eed    s t o m at u re a           se r i    tru                        s h i n r i te f o
       Sh a r   ePo i n t s t i l l n                                   [. . .]  o us t h i s t h                    g.          r pu
                                   [. . .]                                             sh o       at S                                b l ic-
       W    CM o f f e r i ng                                                               rtc o
                                                                                                  m i n h a rePo
                                                                                                       gs in int h
                                                                                                                t he as s o
                                                                                                                      WC
                                                                                                                           M s me
                                                                                                                                  p ac
                                                                                                                                       e
The missing link
Mission-Critical Content   Web 2.0 WCM
   Intranet-Canned          At its finest
Integration options
      manual        custom integration                      off-the-shelf
1                 2                                       3
    integration     solution via SOAP                          product

                                                               Acme Inc.




                                           axis2:
                  maven     wss3:        generates
                          500k .wsdl   20mb .java files
                                                               Ca n -o -p ener
Introducing
JCR Connector 2.0
  for SharePoint
Free your content

                Day JCR Connector




  prop
       rieta                              tandard
                                    open ssitories:
    silos: ry                        repo ets
Liabi                                   Ass
     lities
JCR-, Java-, REST-
enabling SharePoint
Favorites
Installation &
Configuration
  Documentation
  Quickstart starts quickly
  Out-of-the-box experience
  “Zero config” principle
  Easy for users: GUI
  Flexible for developers
Deployment
 OSGi bundle core
 In a Day Content Package
 Integration into CQ5
 Your integration projects
 “to go”!
Get started, quickly
    1                      2               3
            Now also on
                Day are
            Package Sh




                                       configure
 download             double click
                                     SharePoint URL
CQ5 Integration
   Search / access
   SharePoint assets in CQ5
   Drag SharePoint content
   onto pages
   Metadata mapping
   Real WCM authoring.
   Seriously.
One Author&User
Experience
One Developer
Experience
 CQplatform




                 Tagging, Workflow, Widgets,
              Internationalization, Development




                                                  Application Platform
                                                  Composite Content
                        Apache Sling
 CRX




                     Content Repository

              REST      JCR      OSGi     CMIS
Focus on your main task
✴ ...getting content
  to the web
✴ Author in CQ5
✴ Use CQ5 WCM
  capabilities
✴ to web-enable
  ALL your assets
Put SharePoint assets into
action
✴ Drag them on
  the page
✴ Power of CQ5
  components
✴ Extensible and
  scalable with
  CQ5
Agility
    Content from SharePoint to
    WCM to Web
    In no time
    Add value to your content
Born in CQ5
Platform
   Embedded in CQ5 Platform
   Virtual Repository
   Content Packages
   Sling, OSGi, REST (+JCR)
   Extensible, the CQ5 way
Use documents
Use metadata
Extend!
                 CMO:
          I want
                 t
            websithis on my
                  e NOW
             dammi
                     t!
Develop
Agility: Leverage CQ5            er + Au
                                         thor:
                         You’re W
Platform                (10 min
                                   elcome
                                           !
               3 lines  1 espre utes &
                       of HTM sso &
                                L script
                                         later)
Architecture
   Based on Jackrabbit SPI
   Robust
   Stateless persistent server
   Built-in extensibility
   Developer-friendly
DAM Integration
   Assets++
   Workflow-based sync.
   Extensible workflow steps
   2-way synchronization
Natively integrated via
CQ5 Workflow




            synchronization
More value to your content:
CQ5.DAM.enrich(SP.asset)
                         binary         metadata   sub-assets




                synchronization   thumbnails
Write-enabled
   JCR 1.0, Level 2
   SharePoint-as-storage for
   JCR applications
   Enabling 2-way content
   synchronization
Level 2: Write-enabled
✴ More open -
  synchronize
  changes back to
  SharePoint
✴ Simplify content
  governance
Standards-
enabler
   Enabling SharePoint for:
   JCR applications
   Java / J2EE applications
   RESTful applications

   Unlocking the content
   silos
Conclusions
Real WCM with
SharePoint Content
Thank You!

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Webinar - Q2 2010 - Leveraging MS SharePoint for Your Online Marketing Initiatives

  • 2. Real WCM for SharePoint Content
  • 3. Reality check 4% A Forrester 2008 report: Your SharePoint 2007 26% Plans? Not interested Considering Using (or use any other report or statistics....) 70% Bottom Some of your mission-critical content Line does or will reside in a SharePoint instance
  • 4. You’d need a real WCM 09 Eva adra nt f o r WC M, 20 l u at Mag ic Qu ing Sh a [WC reP C au t i o n s: i ng o i nt ic i n g mo de l c aus M] fo r [. . .] h igh c o s t s /p r al Sh a pt i t f o r e x te r n rePo la rg re t ic e nc e t o ado f ac i ng w i n t is n er e nte rp r we b s i te s [. . .] Th e e bsi o t a te p f av is e s sa ubli o eed s t o m at u re a se r i tru s h i n r i te f o Sh a r ePo i n t s t i l l n [. . .] o us t h i s t h g. r pu [. . .] sh o at S b l ic- W CM o f f e r i ng rtc o m i n h a rePo gs in int h t he as s o WC M s me p ac e
  • 5. The missing link Mission-Critical Content Web 2.0 WCM Intranet-Canned At its finest
  • 6. Integration options manual custom integration off-the-shelf 1 2 3 integration solution via SOAP product Acme Inc. axis2: maven wss3: generates 500k .wsdl 20mb .java files Ca n -o -p ener
  • 8. Free your content Day JCR Connector prop rieta tandard open ssitories: silos: ry repo ets Liabi Ass lities
  • 11. Installation & Configuration Documentation Quickstart starts quickly Out-of-the-box experience “Zero config” principle Easy for users: GUI Flexible for developers
  • 12. Deployment OSGi bundle core In a Day Content Package Integration into CQ5 Your integration projects “to go”!
  • 13. Get started, quickly 1 2 3 Now also on Day are Package Sh configure download double click SharePoint URL
  • 14. CQ5 Integration Search / access SharePoint assets in CQ5 Drag SharePoint content onto pages Metadata mapping Real WCM authoring. Seriously.
  • 16. One Developer Experience CQplatform Tagging, Workflow, Widgets, Internationalization, Development Application Platform Composite Content Apache Sling CRX Content Repository REST JCR OSGi CMIS
  • 17. Focus on your main task ✴ ...getting content to the web ✴ Author in CQ5 ✴ Use CQ5 WCM capabilities ✴ to web-enable ALL your assets
  • 18. Put SharePoint assets into action ✴ Drag them on the page ✴ Power of CQ5 components ✴ Extensible and scalable with CQ5
  • 19. Agility Content from SharePoint to WCM to Web In no time Add value to your content
  • 20. Born in CQ5 Platform Embedded in CQ5 Platform Virtual Repository Content Packages Sling, OSGi, REST (+JCR) Extensible, the CQ5 way
  • 21. Use documents Use metadata Extend! CMO: I want t websithis on my e NOW dammi t!
  • 22. Develop Agility: Leverage CQ5 er + Au thor: You’re W Platform (10 min elcome ! 3 lines 1 espre utes & of HTM sso & L script later)
  • 23. Architecture Based on Jackrabbit SPI Robust Stateless persistent server Built-in extensibility Developer-friendly
  • 24. DAM Integration Assets++ Workflow-based sync. Extensible workflow steps 2-way synchronization
  • 25. Natively integrated via CQ5 Workflow synchronization
  • 26. More value to your content: CQ5.DAM.enrich(SP.asset) binary metadata sub-assets synchronization thumbnails
  • 27. Write-enabled JCR 1.0, Level 2 SharePoint-as-storage for JCR applications Enabling 2-way content synchronization
  • 28. Level 2: Write-enabled ✴ More open - synchronize changes back to SharePoint ✴ Simplify content governance
  • 29. Standards- enabler Enabling SharePoint for: JCR applications Java / J2EE applications RESTful applications Unlocking the content silos

Notes de l'éditeur

  1. note: figure out how to show “focus on infrastructure” O’Reilly, What is Web 2.0: http://www.oreillynet.com/lpt/a/6228
  2. asset value growth - illustrate raw asset (sp) - authoring environment (in context, metadata, WCM like cropping) - publish in context (visible to users) - get feedback (comment, tagging) - stays up to date