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Build An Unbeatable Online Brand On Amazon - Marketing By Emma

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Build An Unbeatable Online Brand On Amazon - Marketing By Emma

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Build An Unbeatable Online Brand On Amazon - Marketing By Emma

  1. 1. Emma Schermer Tamir Topic: How to Build an Unbeatable Brand on Amazon
  2. 2. • Founded in 2016 • Helped over 700 businesses from around the world to boost sales and grow brands • e-Commerce copywriting, including Amazon listing optimization, website copy, etc. MARKETINGBYEMMA WWW.MARKETINGBYEMMA.COM
  3. 3. DOESLISTINGQUALITYMATTER? WWW.MARKETINGBYEMMA.COM
  4. 4. WWW.MARKETINGBYEMMA.COM
  5. 5. WWW.MARKETINGBYEMMA.COM GETORGANIZED. GETORDERS.
  6. 6. WWW.MARKETINGBYEMMA.COM
  7. 7. • Identify key buying criteria • Organize for max skimmability • 1 Clear, focused idea per bullet • Use ALL CAPS headers in bullets • Make every word count • Use HTML tags in description • Pick keywords carefully MAKEITEASYTOCHOOSE YOU WWW.MARKETINGBYEMMA.COM
  8. 8. WWW.MARKETINGBYEMMA.COM BEBOLD
  9. 9. WWW.MARKETINGBYEMMA.COM VS.
  10. 10. WWW.MARKETINGBYEMMA.COM
  11. 11. WWW.MARKETINGBYEMMA.COM
  12. 12. WWW.MARKETINGBYEMMA.COM
  13. 13. • Understand your brand • What makes you special? • Make it clear from the get-go • Fight choice paralysis • Build a brand, not just a business DON’TBLEND.BE DIFFERENT. WWW.MARKETINGBYEMMA.COM
  14. 14. WWW.MARKETINGBYEMMA.COM BENEFITS, BENEFITS, BENEFITS
  15. 15. WWW.MARKETINGBYEMMA.COM VS.
  16. 16. WWW.MARKETINGBYEMMA.COM
  17. 17. WWW.MARKETINGBYEMMA.COM
  18. 18. WWW.MARKETINGBYEMMA.COM
  19. 19. • Find the benefit - why does this matter • Keep asking why • Understand your customers • Use your features to support your claims LEADWITHBENEFITS WWW.MARKETINGBYEMMA.COM
  20. 20. WWW.MARKETINGBYEMMA.COM - ZIG ZIGLAR “THEMOMENTYOURECOGNIZETHATNOT EVERYONECOULDORSHOULDBUY YOURPRODUCTORSERVICES,YOUWILL SELLTOMOREOFTHOSEWHOCANAND SHOULDBUY.”
  21. 21. • Get curious about your customers • Identify your competitive edge • Build a loyal customer base and a brand • And more… CONVERTLIKECRAZY BYGETTINGCURIOUS WWW.MARKETINGBYEMMA.COM GETYOURFREE LISTINGANALYSIS! OR VISIT MARKETINGBYEMMA.COM/AMA20
  22. 22. LET’SCONNECT! WWW.MARKETINGBYEMMA.COM Website: marketingbyemma.com Email: emma@marketingbyemma.com Phone: +1.573.864.2010 Facebook: facebook.com/marketingbyemma
  23. 23. Emma Schermer Tamir How to Build an Unbeatable Brand on Amazon http://www.slideshare.net/username Please upload your slides to slideshare a day or two before the talk so we can share it on Social Media / email

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