Build An Unbeatable Online Brand On Amazon - Marketing By Emma

1. Emma Schermer Tamir
Topic:
How to Build an Unbeatable
Brand on Amazon

2. • Founded in 2016
• Helped over 700 businesses from around
the world to boost sales and grow brands
• e-Commerce copywriting, including
Amazon listing optimization, website copy,
etc.
MARKETINGBYEMMA
WWW.MARKETINGBYEMMA.COM

3. DOESLISTINGQUALITYMATTER?
WWW.MARKETINGBYEMMA.COM

4. WWW.MARKETINGBYEMMA.COM

5. WWW.MARKETINGBYEMMA.COM
GETORGANIZED.
GETORDERS.

6. WWW.MARKETINGBYEMMA.COM

7. • Identify key buying criteria
• Organize for max skimmability
• 1 Clear, focused idea per bullet
• Use ALL CAPS headers in bullets
• Make every word count
• Use HTML tags in description
• Pick keywords carefully
MAKEITEASYTOCHOOSE YOU
WWW.MARKETINGBYEMMA.COM

8. WWW.MARKETINGBYEMMA.COM
BEBOLD

9. WWW.MARKETINGBYEMMA.COM
VS.

10. WWW.MARKETINGBYEMMA.COM

11. WWW.MARKETINGBYEMMA.COM

12. WWW.MARKETINGBYEMMA.COM

13. • Understand your brand
• What makes you special?
• Make it clear from the get-go
• Fight choice paralysis
• Build a brand, not just a business
DON’TBLEND.BE
DIFFERENT.
WWW.MARKETINGBYEMMA.COM

14. WWW.MARKETINGBYEMMA.COM
BENEFITS,
BENEFITS,
BENEFITS

15. WWW.MARKETINGBYEMMA.COM
VS.

16. WWW.MARKETINGBYEMMA.COM

17. WWW.MARKETINGBYEMMA.COM

18. WWW.MARKETINGBYEMMA.COM

19. • Find the benefit - why does this matter
• Keep asking why
• Understand your customers
• Use your features to support your claims
LEADWITHBENEFITS
WWW.MARKETINGBYEMMA.COM

20. WWW.MARKETINGBYEMMA.COM
- ZIG ZIGLAR
“THEMOMENTYOURECOGNIZETHATNOT
EVERYONECOULDORSHOULDBUY
YOURPRODUCTORSERVICES,YOUWILL
SELLTOMOREOFTHOSEWHOCANAND
SHOULDBUY.”

21. • Get curious about your customers
• Identify your competitive edge
• Build a loyal customer base and a brand
• And more…
CONVERTLIKECRAZY
BYGETTINGCURIOUS
WWW.MARKETINGBYEMMA.COM
GETYOURFREE
LISTINGANALYSIS!
OR VISIT
MARKETINGBYEMMA.COM/AMA20

22. LET’SCONNECT!
WWW.MARKETINGBYEMMA.COM
Website: marketingbyemma.com
Email: emma@marketingbyemma.com
Phone: +1.573.864.2010
Facebook: facebook.com/marketingbyemma

23. Emma Schermer Tamir
How to Build an Unbeatable
Brand on Amazon
http://www.slideshare.net/username
Please upload your slides to slideshare a day or two
before the talk so we can share it on Social Media / email