Anojan Abel, founder at Shelftrend talks about how competitor research can help your business find the right product to sell and improve your current offerings.

1. EBAY COMPETITIVE INTEL (CI)
FOR THE MULTI-CHANNEL SELLER
ANOJAN ABEL

2. A continuous process of monitoring a market to identify
 Current and future competitors,
 Current and future competitor activity
 How their actions will affect you
 How to respond.
What is Competitive Intel?

3. eBay is a competitive place to trade
$23.6B GMV
in Q2 2018
89%
GMV sold is Fixed Price (not
Auction)
> 300M
Searches each day
68%
Transactions that ship
for free
(in US, UK, DE)
81%
Items sold as new.
~ 1.1B
Live listings
25m
Sellers
~ 5000
Brands listed at any time on
eBay

4. Starting an ecommerce businesses is easier
than ever

5. 1. Identify Competitors
2. Identify Products and Price
3. New Competitor Tactics
4. How you respond
Using eBay data is a powerful way to
introduce CI to your business

6. Competitor Research
IDENTIFY COMPETITORS

7. What are your competitors top selling
products?

8. What are your competitors newest
product investments?

9. What are your competitors successful
product launches?

10. Product
Discovery

11. Who is my Dog Bed competition?

12. What are the top Dog Bed Brands?

13. What new Dog Beds are being sourced?

14. Growth
Opportunities

15. Finding a niche in Dog Beds

16. 1. Invest in a continuous process
2. Look at the whole picture
3. Leverage CI to further innovate and differentiate your
business
Let CI drive your next phase of growth

17. Join our Facebook Group

18. Thanks!