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Selling Internationally On Amazon Best Practices - Prabhat Shah

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Prabhat talks about how you can expand internationally with Amazon. The talk includes logistics and SEO/Marketing part of Amazon.

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Selling Internationally On Amazon Best Practices - Prabhat Shah

  1. 1. Prabhat Shah Online Seller UK Best Practices of Selling Internationally with Amazon @onlineselleruk https://www.slideshare.net/daytodayebay
  2. 2. Background ● OSUK is a National eCommerce / Digital Marketing Training Organisation ● Our services includes: Training, Consulting and Services
  3. 3. Our Amazon training courses are delivered in London and Manchester and are attended by Brands, Manufacturers, Retailers. Brands and Marketing Agencies have attended out training
  4. 4. 1 FBA - EFN / PAN EU
  5. 5. SYNC INVENTORY VIA SELL GLOBALLY
  6. 6. PRIVATE LABEL OPPORTUNITY IS HUGE
  7. 7. FBA - EFN Competitive pricing
  8. 8. Pay storage in the UK
  9. 9. PAN- EU FBA Local fulfillment and local fees Auto-distribution
  10. 10. ENROLL ELIGIBLE STOCK
  11. 11. 2 AVOID AUTO TRANSLATION
  12. 12. ANY AUTO TRANSLATION DOES NOT RIGHT MESSAGE ACROSS AND ALSO CAN LEAD TO NEGATIVE REVIEWS
  13. 13. INVEST IN HUMAN TRANSLATION AND TRIAL FEW PRODUCTS
  14. 14. EXCELLENT REVIEW IN THE US
  15. 15. POOR REVIEW IN ITALY
  16. 16. 3 LEVERAGE SPONSORED ADS
  17. 17. PLACEMENT - TOP, BOTTOM & RIGHT
  18. 18. PLACEMENT - PRODUCT DETAIL PAGE TOP & BOTTOM OF SEARCH RESULT ON PRODUCT DETAIL PAGE
  19. 19. USE AUTO ADS TO UNDERSTAND SEARCH BEHAVIOUR
  20. 20. USE AUTOMATIC TARGETING TO FIND BEST PERFORMING KEYWORDS & CONVERT TO MANUAL TARGETING
  21. 21. KEEP AUTO ADS “ALWAYS ON” TO FIND RELEVANT KEYWORDS CONTINUOUSLY & ALSO TO APPEAR ON PRODUCT DETAILS PAGE ADD NEGATIVE KEYWORDS TO REDUCE WASTAGE
  22. 22. RUN AUTOMATIC CAMPAIGNS ● Auto Campaigns Appears On Product Details Page Of Competing Products
  23. 23. USE BID + FOR LOW ACoS CAMPAIGNS
  24. 24. USE REVERSE ASIN TOOL TO FIND BEST PERFORMING KEYWORDS
  25. 25. WITH MANUAL ADS USE KEYWORD MATCH TO TARGETKEYWORD: MENS BOOTS BROAD MATCH TARGETED KEYWORDS ARE IN NO ORDER - MEN TIMBERLAND BOOTS - DRESS BOOTS MENS - MENS GARDEN BOOTS - CATERPILLAR BOOTS FOR MEN - MENS LEATHER HUNTING BOOT PHRASE MATCH TARGETED KEYWORDS ARE IN THEIR EXACT ORDER ORDER INCLUDES ADDITIONAL KEYWORDS BEFORE AND AFTER, PLURALS AND COMMON MISSPELLINGS - EUROPEAN LEATHER MENS BOOTS - MEN BOOTS REAL LEATHER EXACT MATCH: BLACK CHELSEA BOOTS MEN SEARCH TERMS MUST MATCH THE KEYWORD EXACTLY - BLACK CHELSEA BOOTS MEN - BLACK CHELSEA BOOTS FOR MEN NEGATIVE PHRASE / EXACT MATCH EXCLUDES SPECIFICS SEARCH TERMS
  26. 26. PAUSE RELEVANT KEYWORDS ONLY AFTER CERTAIN SPEND, DONT STOP TOO EARLY, GIVE IT A CHANCE
  27. 27. ● IMPRESSIONS: USE THIS AS AN INDICATOR OF RELEVANCY. LOW BID MAY NOT CREATE IMPRESSIONS ● CTR: HIGH CTR SHOWS RELEVANCY OF PRODUCT TOTAL SPEND. AFFECTED BY REVIEWS, IMAGES AND PRICE.
  28. 28. ● ACoS: ADVERTISING COST OF SALE. USE THIS TO MEASURE PROFITABILITY. ● CONVERSION RATE: INDICATES IF KEYWORD IS HELPING YOU GENERATE THAT PROFITABLE SALES
  29. 29. STRUCTURE YOUR CAMPAIGNS ● By product category (for example: men’s shoes, keyboards, cameras, etc.) ● By brand (for example: Nike, Adidas, Puma etc.) ● By top sellers (products that pull in the most sales, e.g. top 10) ● By keyword types: Broad, Phrase, Exact
  30. 30. OPTIMISE LISTINGS WITH PERFORMING KEYWORDS ● Opportunity for organic ranking ● Use keywords on Title, Key features, description or search terms
  31. 31. 4 SEO TOOlS FOR AMAZON
  32. 32. a. Helium 10 Magnet https://www.helium10.com/
  33. 33. SEARCH POPULAR KEYWORDS IN 7 AMAZON DOMAINS
  34. 34. FIND OUT ADDITIONAL RELEVANT KEYWORDS
  35. 35. GET HIGH VOLUME SEARCH KEYWORDS
  36. 36. FIND OUT VOLUME COMPETITIVE OFFERINGS
  37. 37. https://keywordtool.io/amazon b. Keywordtool.io
  38. 38. GET MOST SEARCHED CUSTOMER SEARCH TERMS
  39. 39. USE FOR CONTENT PPC OR NEW PRODUCT IDEAS
  40. 40. GET LONG TAIL KEYWORDS IN OTHER LANGUAGES
  41. 41. c. Amzdatastudio https://amzdatastudio.com
  42. 42. FIND 3-5 PAGE #1 RANKING COMPETING PRODUCTS
  43. 43. FIND THEIR HIDDEN SEARCH TERMS
  44. 44. USE THEM AS YOUR HIDDEN SEARCH TERMS OR TARGET THEME FOR PAID ADS
  45. 45. 100% ACCURATE
  46. 46. https://www.junglescout.com/the-web-app/ d. Jungle Scout Find Profitable Keywords
  47. 47. FIND OUT SEARCH VOLUME
  48. 48. FIND OUT BID PRICE TO MAKE PRICING DECISION
  49. 49. 5 GETTING PAID
  50. 50. Did you know ? Amazon's current exchange rate equates to a 3.5% cost on the total value of your sales, which is the amount you will pay if you choose to receive money from Amazon directly into your own bank account.
  51. 51. 6 SALES TAX / VAT
  52. 52. 7 LOCAL RETURNS
  53. 53. 8 FIND OUT WHAT SELLS
  54. 54. Sign up here for free 1 month trial onlineselleruk.com/amzscout
  55. 55. Google trends data helps prove if the the search term is consistently looked on search.
  56. 56. Best Sellers rank was in a good position 3 months before
  57. 57. https://keepa.com Keepa graph on a product page shows historical product best sellers rank in root category. Here - 1,965 rank 6 month ago proves the product has been consistently sold.
  58. 58. 9 BRAND REGISTRY AND ENHANCED BRAND CONTENT
  59. 59. - Protect your brand - Increase conversion - Engage your customers with your brand story
  60. 60. Prabhat Shah Online Seller UK @OnlineSellerUK Email: ps@onlineselleruk.com Mobile/Whatsapp: +44(0)751 88 39629 www.onlineselleruk.com

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