10. Choose a platform that:
• Handles canonicals
• Offers SSL
• Is fast on all devices
• Is multiscreen ready
• Gives you full control of content
(titles, description, body text etc)
• Allows you control over
redirects
34. Off Site Factors
@staceycav
3
• Predominantly led by links to your site
from other websites
• Some correlation with brand mentions/
citations and rankings
• Indirect benefit of social signals
35. Link Building Tactics
@staceycav
3
• Claiming unlinked brand mentions
• Requesting attribution from any
sites using your images/logo
• Work with bloggers (creating posts
for them or sending products for
review)
37. @staceycav
Set up Google Alerts for your
brand and carry out reverse
image searches on your logo/
images. Request attribution in
the form of a link.