This is how I do branding. I use archetypes and great creative.

1. The Vision and The Voice
Hello.
My name is
Dave Barbush

2. BurningBushBrands.com | Brand Consultant
My Experience
• 10 years in Hollywood - behind the camera
• 15 + years in advertising - creative director - copywriter
• 10 + years in branding - taglines rule
• Given the gift - get ready for a re.gift

3. Overview
My Archetypes - Your Map
Sage - special knowledge, calm in a storm
Priest - connecting you to your brand at a deeper level
Jester - this is serious and fun

4. Brand Process
Research - status quo
Create - mostly in private
Deliver - only the beginning

8. Deliverables 1 - 4
1. Strategy Platform
Includes:
competitive study
brand position map
ideology, mission, vision, USP
key messages
brand promise
tagline

9. Presentation Title | Date
Deliverables2 - 4
2. Brand Guidelines
Includes:
internal
external
copy standards
imagery library
color palettes
social media context

10. Presentation Title | Date
Deliverables3 - 4
3. Brand Champions Playbook
HTLTB
brand teams – team pride, team pay forward, etc.

11. Presentation Title | Date
Deliverables4 - 4
4. Brand Breaking Marketing Plan
hard launch or soft launch
3-year marketing strategy - tell your story
lead with tagline
work the key messages

12. Your Brand - My Promise
It will be:
Organic (inside)
Sustainable (out)
CEO-driven (top-down)

14. Thank You
Questions & Answers
Discussion