These are testing times for law firms in England and Wales: - Referral fee ban - Changes to “no win, no fee” regime - Cuts in legal aid funding - Potential reduction in the number of legal services providers able to be licensed for criminal legal aid - Client demand for more fixed-fee – or at least more flexible pricing models As a result…. - Some 25% of UK law firms currently expect to change their business strategy in response to the Legal Services Act, according to report by Baker Tilly - The number of of firms believing that the Act will have a positive effect on their business has dropped from 21% in 2010 to just 14% today This presentation outlines how law firms can survive and thrive, despite the recent changes, by using social media.

1. 5 Major Ways That Law Firms
Are Missing Out On New
Client Opportunities
(And how to fix them….)
@brainstormdsgn
uk.linkedin.com/in/brainstormdigital

2. Current challenges facing law firms in
England and Wales

3. Testing times for law firms…
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Referral fee ban
Changes to “no win, no fee” regime
Cuts in legal aid funding
Potential reduction in the number of legal services providers able to be
licensed for criminal legal aid
Client demand for more fixed-fee – or at least more flexible – pricing
models
As a result….
Some 25% of UK law firms currently expect to change their business
strategy in response to the Legal Services Act, according to report by
Baker Tilly
The number of of firms believing that the Act will have a positive effect
on their business has dropped from 21% in 2010 to just 14% today

4. …And five ways you could be unwittingly
making it worse!

5. 1. Your LinkedIn profile isn’t completed
(if it exists at all)

6. 2. You have an empty LinkedIn company page

7. 3. You’re failing to “listen in” to social media
conversations that could generate sales

8. 4. You’re ignoring potential clients who’ve
shown interest in you

9. 5. You’re failing to keep your target market
informed

10. 3 key ways to attract new leads on social
media

11. 1. Ensure you have a completed LinkedIn
profile!

12. 2: Use the LinkedIn database to generate new
leads

13. 3. Use social media to develop thought
leadership in your area of law

14. Questions for you to consider today…

15. Would you know how to identify your ideal
clients?….

16. Would you know how to get referred to them?

17. Your clients are chatting on LinkedIn groups.
Would you know which ones to join?

18. Do you know what your clients (and your
critics) are saying about you?

19. Would you like to know how to educate your
clients better?

20. How other law firms are succeeding on social
media….

21. Brian Barr has built a niche audience among
chronic pain sufferers…

22. They have done this by developing thought
leadership on their blog…

23. …by engaging with their target market on
social media

24. …and by being highly visible on Google

25. Freshfields use their LinkedIn profile to inform
and educate clients…

26. …and Twitter to engage with them ..

27. They also use Youtube to tell a story about
their brand

28. How soon do you want to generate new
clients?
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Within 24 hours of our social media impact day…
Your LinkedIn profiles are optimised
Your firm is more visible
Potential leads are qualified
New leads are generated

29. Want to find out more?
How to contact us….
Phone:
020 8953 8820
Email:
danny@brainstorm-digital.co.uk
Website: brainstorm-digital.co.uk
Twitter:
@bstormdigital
Facebook: brainstormdigital
LinkedIn: uk.linkedin.com/in/brainstormdigital