How can I convert my social media followers into customers?
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Getting fans is easy, but unless you can get your fans to buy, the whole social media exercise is a waste of time. During this session I will be sharing some of the techniques that will help convert your audience into customers. I will also be explaining how you can use it to retain your existing customers.
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How can I convert my social media followers into customers?
- 1. How can I convert my social media followers into customers? How to get ROI on your social media campaign Sports and Leisure Facilities Forum Royal Berkshire Conference Centre 20th June 2013 @brainstormdsgn uk.linkedin.com/in/brainstormdigital
- 2. What we do…. • Helping businesses convert social media followers into clients • Increasing your level of enquiries • Getting ROI on your campaign • Developing a winning strategy to get you results • We do this through: training, mentoring, consultancy, ongoing support
- 3. Rule No1 Don’t sell!
- 4. Rule No2 The discussion is about your audience, not you!
- 5. Rule No3 - Educate - Inform - Engage
- 6. Tell a story about your brand
- 7. Build loyalty through user generated content
- 8. Give away lots of “sticky” content that will result in regular visits
- 9. Know who your influencers are and get them onside!
- 10. Most importantly, have a strategy for “capturing” your audience
- 11. Know how to steer your conversation into a lead
- 12. Set objectives / KPIs and regularly check your metrics to ensure you’re getting ROI
- 13. Some other tools to help you measure ROI 1. Hootsuite 2. Commun.it 3. LinkedIn Analytics 4. Google Analytics
- 14. Your challenge…. • Get ROI on your social media activity • How can you educate, inform and engage with your audience? • What story can you tell about your brand? • How can you create user generated content? • What “free” content can you give away? • How can you “capture” customers? • How can you steer the conversation into a lead?
- 15. Any Questions? • For more insights, go to www.brainstormdesignltd.com/blog/ • Tweet me your questions at @brainstormdsgn • Include the hashtag #SportsClients to follow the discussion • Connect with me on LinkedIn - “Danny Bermant” • Please fill in our feedback form! • Catch me outside
Notes de l'éditeur
- Poll: How many are B2C and how many are B2B
- Play the Wiwi game Selling turns your audience off Will lead to you losing followers
- Who is your target audience? Research, competitors research Tell a story that they can relate to Put out content that will get them talking about you
- Over time, your audience will - Know - Like - Trust you
- Trivia quizzes Customer feedback Competitions
- B2C: Lots of video, free resources to sign up for B2B: Share powerpoint, pdfs Ensre you capture them!
- Do research to find out who influencers are On Twitter, you can use hashtags and keywords to monitor who is talking to your clients On LinkedIn, - ask audience, do you have target clients? On LinkedIn you can see who is talking to your clients
- Facebook apps Capture device on your website Strategy and content plan
- Use Hootsuite to monitor conversations Where relevant topic comes, join in conversation Try and get conversation offline
- Facebook insights Commun.it Hootsuite Google Analytics