Supply side factors satisfied by each channel partner.

1. SUPPLYSIDEFACTORS
PRESENTED By
Dipanway Bhabuk
CORE MARKETING
DM14D15

2. About Cadila Healthcare
• Cadila Laboratories was founded in 1952 by Ramanbhai Patel
• The company evolved over the next four decades into one of
India's established pharmaceutical companies
• Cadila Healthcare did its IPO on the Bombay Stock Exchange in
2000
• In 2001 the company acquired another Indian pharmaceutical
company called German Remedies.
• In 2010, Cadila Pharmaceuticals received a prestigious
Wellcome Trust Award under the new "R&D for Affordable
Healthcare in India" initiative

3. SUPPLYSIDE FACTORS
• Supply side factors affect the development of channels
and provide reasons to change channels through time.
• It includes-
 Routinization of transactions
 Reduction in number of contacts

4. ROUTINIZATION OF TRANSACTIONS
• Reducing the cost of distribution
• Standard transactions minimize cost of bargaining, and its
increased efficiency
• Automation of reordering,
• payment through: Cash on Delivery

5. REDUCTION IN NUMBER OF
CONTACTS
• Selling Directly
• Selling through one wholesaler
• Selling through two wholesalers