1. ROBERT R. JACKSON
Customer Strategy, Digital Marketing, CRM, Data Strategy, Database Marketing, Direct Response
Marketing
I help businesses maximize the value of their customer assets through acquisition,
retention, loyalty, relationship and growth and data strategies
Greater Chicago Area * (630) 240-6217 * rob@rrjackson.com
I have global experience developing and implementing customer marketing programs for
B-to-B and consumer. I am an expert at customer marketing strategy, including customer
engagement and loyalty. The result of these efforts drives significant profit and shareholder
value by increasing the customer value to the business and by increasing the value of the
business to the customer
Professional Experience
RR Jackson & Associates, Inc. 2015-present
Managing Partner
• Consulting with global digital agencies to create
capabilities and opportunities to drive client engagement
with data driven marketing.
• Driving integration of digital data with CRM customer data to drive cross channel
analytics and marketing for two data driven marketing
• Implementation of cloud based software by vendors such as Adobe, Oracle and
Salesforce.com
• Advising clients on issues data governance, management and global privacy rules
• Advising 2 clients on monetization and implementation of data driven marketing
programs
• Implementation of practical metrics, big data and analytics
• Advising on developing a customer loyalty culture
• Creating digital capabilities for B to B and consumer audiences
Dell Corporation 2010-2014

2. CRM Manager Consumer and Small/Medium Business
• Created a global 360 view of customer with social, site and digital marketing sources
• Developed a corporate data strategy and ecosystem
• Facilitated CRM objectives and strategy with customer data
• Managed global data accuracy and quality
• Interface with global partners and manage key relationships
• Manage global consumer and SMB customer data
• Integrate digital marketing platform with customer data
BLUESTEM BRANDS-E Commerce Retailer 2009-2010
VP Marketing On Line Brands
• Managed start-up of e commerce retail brand
• Developed and optimized on-line channels including Affiliates, CSE, SEM/SEO,
Retargeting, and Display Advertising
• Developed creative multi-tier customer engagement and loyalty program
• Integrated off-line channels including Catalog, Magazines and Cable
• Drove $5 million of on-line sales in 4 months
• Created a comprehensive acquisition and subsequent customer financial measurement
system driving financial plan
• Managed complex cross-functional environment
ACXIOM CORPORATION-Information Marketing Company 2004-2008
Global Customer Strategy Consulting Practice Leader
• Generated global practice revenue of over 10 million per year in the areas of customer
strategy, customer insight, database marketing
• Focus on 7 vertical segments, including: financial services, retail, and automotive
• Created the customer insight group which grew from 4 to 19 professional staff in the first
year and to 35 professional staffers in year 4
• Provide global strategic leadership in areas of customer loyalty and customer insight
• Led the development of global consulting projects
DMB&B -Global Marketing Services and Advertising Agency 1999-2003
SVP, Director of Customer Marketing and Global Marketing Services
• Managed global services divisions and companies in 17 countries.
• Grew global business revenue 44% in 2 years and net profit increased 72%.
• Led marketing services merger and acquisition team

3. • Developed database marketing and customer insight practices generating over 50 million
globally
KNOWLEDGEBASE MARKETING-Customer Marketing Agency 1996-1999
President / General Manager
• Managed CMS with revenue of 45 Million per year and 35% profit improvement
• Led effort to combined 3 businesses to create KnowledgeBase Marketing.
• Combined business resulted in revenue of $100M and 400 employees.
• Successfully sold business to Interpublic.
DONNELLEY MARKETING-Information Marketing Company 1991-1996
Chief Marketing Officer
J WALTER THOMPSON DIRECT/WEST-Global Direct Marketing Advertising Agency
Director of Client Services
Professional Certifications
• Six Sigma Certification
• PMP Certification
• PR Certification
Professional Achievements
• 2000 Direct Marketer of the Year
• 2002 Downs Award winner
• Co-author of Business Book “Strategic Database Marketing”
• Past President of CADM
• Past Chair of DMA Ethics Policy and Technology and Internet councils
Education
• BS, Business – Valparaiso University-Marketing and Psychology