1. © Holst Centre/Marc Koetse
Smart Packaging
The packaging of the near future
Smart packaging | Gespot

2. It sounds like science fiction, but it’s
closer than you may think: packaging
that can take on the role of advisor —
an advisor with expertise in every field,
available at any location and right round
the clock.
All this is made possible by a smart chip.
Packaging as advisor
Smart packaging | Gespot

3. The chip
It’s a tiny piece of equipment, and
with time it will only get smaller – the
developers are hard at work on that
already. A chip looks like an ingenious
network of tiny wires and plates. Al the
chip needs is a little sunlight to power
it and the chip can get to work, taking
measurements and storing the data.
Chips can measure temperatures,
detect odours and distinguish between
textures, all properties that allow
information about a product to be
measured and stored, and conclusions
to be drawn.
Smart packaging | GespotSmart packaging | Gespot

4. © Holst Centre/Marc Koetse
Because chips are so tiny they can
be inserted in all kinds of packaging.
So for example a chip can measure
temperature to determine when wine is
at the correct temperature for drinking.
Or think of a ship with a cargo of pallets
of bananas: the chip can maintain a
record of the conditions the bananas
pass through on their journey to the
supermarket.
In this way the packaging takes on a
completely new role: no longer simply
there to protect and transport the
product, the packaging now functions as
an advisor, quality controller or a stand-
in for our own senses.
Smart packaging
Smart packaging | GespotSmart packaging | Gespot

5. The iphone is fed with information from
the blister pack and can pass this on.
The relevant information is recorded
and analysed, and the analysis is used to
improve the product and the advice.
Example
Smart packaging | GespotSmart packaging | Gespot

6. The chip is integrated in
the packaging and can
communicate
Example
Smart packaging | GespotSmart packaging | Gespot

7. The chip is integrated in
the packaging and can
analyse the skin
Example
Smart packaging | GespotSmart packaging | Gespot

8. Does this mean the end of the helpful
salesman or the specialist GP? No.
Happily personal contact and advice will
continue to be a vital and indispensible
resource. The chip simply makes life a
little easier for consumers and retailers!
Sounds interesting? Get in touch and
we’ll tell you all about it.
Contact dBOD on +31 (0)20 521 65 00 or
+31 (0)20 521 65 17V
Death of the salesman?
Smart packaging | GespotSmart packaging | Gespot

9. PAGE 02
Label fraicheur
http://www.daily-joy.fr/article/label-fraicheur-20100819/image-2694.html
Packaging can now connect with computers using sensor technology. Image courtesy of Cypak.
http://www.daily-joy.fr/article/label-fraicheur-20100819/image-2694.html
The photos we used in this presentation were found online.
We would like to thank the following photographers for
their permission to use their photo.