Social media and data analytics are coming together to create a new world - one that combines human creativity with information technology to deliver power beyond imagination.

1. Powerful beyond imagination Social Media, Data Analytics, and the Future of Business

2. Social Media

3. Data Analytics

4. You Are Here Confluence

5. What happens when we put them together?

6. Act 1: Conversation

7. Social Media

8. History

9. How social media is presented

10. How social media is perceived

11. Social Media – Special Sauce Recipe 1 cup creative thought 1 dash technical skill What exactly is social media? 2 cups listening 1 pound trust

12. A little bit like this…

13. and a little like this.

14. More than just Marketing

15. For the last 50 years, marketing was much more about using me in conjunction with one P, Promotion. That model is dead. All of the P’s matter now.If you don’t understand it, you will soon be dead too. Film at 11:00, (or 24x7x365 on YouTube.)

16. Everything is Marketing

17. F = GMm/R²

18. Mostly it’s People

19. it’s this too!

20. Act 2: Information

21. Data Analytics

22. You absolutely can not make a series of good decisions without first confronting the brutal facts – Jim Collins

23. What is driving your business decisions?

24. Is this involved?

25. Facts & Figures Innovative Ideas Processes & Systems Feelings & Perceptions

26. How data analytics is presented

27. How data analytics is perceived

28. Most Companies Use Data Like This

29. Smart Companies Use Data Like This

30. Analytical Competitors Use Data Like This

31. Competitive Advantage Degree of Intelligence

32. “In God We Trust, All Others Bring Data.” - W. Edwards Deming

33. This should symbolize your business

34. This is yourbusiness on drugs

35. Analytical Competitor

36. What makes an analytical competitor?

37. Distinct Capability

38. ONEversion of the truth

39. Organizational Commitment

40. Ambitious Goals

41. The web is the mother of all data warehouses - Richard Hackthorn

42. Act 3: Integration

43. Social Media

44. Data Analytics

45. What if we combine them?

46. Innovative Ideas Facts & Figures Social Data Feelings & Perceptions Processes & Systems

47. What else can we combine?

48. Social Data Human Resource Data Integration CRM Data Financial Data

49. Analyze Strategize Knowledge Personalize Organize

50. I’m not making this up

51. For example…

53. Even better example

56. Now What?

57. Elements

58. Exploit & Explore

59. Hey Einstein, SummitUp for us!

61. What Albert really said…

62. Computers are incredibly fast, accurate, and stupid.

63. Human beings are incredibly slow, inaccurate, and brilliant.

64. Together they are powerful beyond imagination.

65. Thank You

66. David E. Bowman Website: davidebowman.com Twitter:@davidebowman LinkedIn: davidebowman