#StartUp #Atlanta #BrandedContent MyRapAudition.com is a social networking website which showcases undiscovered Rap & Hip-Hop performances on video. Members upload their videos and information about themselves they'd like to share; while other members can then vote and comment on their performance, contact them - or just enjoy their music videos.

1. Business Plan
EXECUTIVE SUMMARY

2. MyRapAudition.com is a social networking website which showcases undiscovered Rap & Hip-
Hop performances on video. Members upload their videos and information about themselves
they'd like to share; while other members can then vote and comment on their performance,
contact them - or just enjoy their music videos. It's a place where performers can promote
themselves, add friends to their network and build an audience. Members can speak their mind
and help shape tomorrows music. It's a place where you can discover people through music,
and discover music through people. It's young, urban, hip and very now.
HISTORY
The concept for MyRapAudition.com was formed in June 2009, design began in September -
and then a 'soft' launch (without any fanfare whatsoever) went live in January 2010. With a
minimal marketing budget and with many programming kinks still being worked on - as of June
2012 we had over 1700 members, over 1300 videos, and are approaching 3 million videos
viewed. Several videos have been viewed over 50,000 times. We have members from all 50
states, and from as far away as the United Kingdom, Trinidad, Germany and China. We are on
page one of Google search for the terms "Rap Contest", "Rap Auditions" and "Rap Music social
network" and are moving up rapidly for many other related search terms (currently we are on
page four of Google search for "Rap Music Videos").
OBJECTIVES
Capitalize on the Social Media phenomenon where people share, interact, network and promote
themselves to the community and the digital media world.
Capitalize on the power of video. YouTube is the most popular site on the internet. We combine
YouTube's video content for a niche market and an "American Idol"
aspect of voting and contests to keep interest high while members help discover that next big
star.
Obtain key partnership deals with urban record labels, recording studios, cell phone companies,
energy drinks, clothing designers, TV & radio stations, magazines,
current Rap & Hip-Hop stars, and any business that targets our same demographic - young,

3. urban minded, tech savvy, upwardly mobile.
Continually expand the site by utilizing cutting edge marketing techniques, search engine
optimization, brand awareness, and shrewd business decisions.
Take full advantage of our Atlanta, Georgia location which is rich with Rap & Hip-Hop talent.
The site will build itself here initially, then expand nationally - then globally.
We will be adding MixTapes (audio only) which will increase our page views and time spent on
the site.
Keep the site inclusive, rather than exclusive. In other words, make everyone feel welcome
regardless of their talent level.
Keep performers and members interest levels high by constantly having contests and
promotions.
Become the destination site where people will go to look for what's fresh and new and about to
break in the Rap & Hip-Hop worlds.
MISSION
MyRapAudition.com was created to provide a free, online medium where Rap artists can
showcase their talents, build and interact with an audience, compete for cash and prizes; all by
utilizing social media technology.
Our ultimate goal is to make the site so good, so popular, and so big - that we will be 'bought
out' by one of the internet giants such as Google, Yahoo, BET, News Corp, etc.. The internet is
becoming a game of monopoly, and we plan on making MyRapAudition.com a brand name
synonymous with Rap & Hip-Hop music.

4. MANAGEMENT
John Frank is founder and CEO of MyRapAudition.com . After getting his Bachelors of Science
degree in Education from Slippery Rock University, he went directly into the business world,
taking a job as a purchasing agent at Bechtel Corporation. After a few years as a buyer, he
segued to a sales career which included advertising, then computer software sales.
Soon his love of movies pulled him to Los Angeles, where he worked on numerous film,
television and commercial projects. His time in Los Angeles culminated in the award winning
independent feature film 'Joint Adventure', which he wrote and directed.
After returning to his adopted hometown, Atlanta, Georgia - John directed several music videos,
most of which were Rap & Hip-Hop. While working in the sales department at Earthlink (the
internet service provider), his love of technology and the incredible opportunity of the internet
began to come together. MyRapAudition.com cemented itself as the place to pour all his
energy, creativity and business experience.
Derek Peacock is President of MyRapAudition.com.
Derek Peacock is President of MyRapAudition.com . In addition to actually designing the site,
Derek is an expert in social media, with extensive experience ?in music industry marketing and
web site design. He holds an MBA in Marketing ?from Strayer University (2009), concentrating
in social media and music ?internet marketing. His work developing web solutions and web site
designs for?businesses is supported by his Bachelor of Fine Arts from
American?Intercontinental University (2006). In the beginning, Derek earned an Associate
degree in Radio ?Broadcasting from Draughon's Jr. College (2004).?
In 2006, Derek opened D.Peacock Studios where he develops web solutions for a variety of
businesses using social media expertise.
COMPETITION

5. Everyone is competing for a percentage of online users, roughly 2 billion people are online at
any given moment. Several sites that are similar to MyRapAudition.com -
WorldStarHipHop.com, RapBasement.com, DatPiff.com - are consistently rated in the top 1000
most visited sites in the world (Alexa Rankings). WorldStarHipHop.com is consistently in the
top 20, averaging almost 600,000 visits per day.
GROWTH
Growth will be determined by a number of factors; marketing budget, marketing tactics, contests
(frequency and size), partnerships, sponsorships, and digital word of mouth. That being said,
our goal is to have 5000 members, 5000 videos, and 15 million videos viewed by the close of
2012.
LEGAL STRUCTURE AND OWNERSHIP
MyRapAudition.com is a subsidiary of Zone6Media LLC. John Frank is CEO of both entities.
Derek Peacock is President of MyRapAudition.com. John Frank
and Derek Peacock are the major shareholders of MyRapAudition.com.
COMPANY LOCATION
The company is based and headquartered in Atlanta, Georgia.
PLANS FOR FINANCING